World Commerce Online Announces Cooperative Agreement with Acosta Sales, Inc

World Commerce Online Announces Cooperative Agreement with Acosta Sales, Inc

Business Editors

ORLANDO, Fla.–(BUSINESS WIRE)–March 28, 2000

Acosta Will Utilize World Commerce Online’s Global Trade

Communities, Floraplex(tm) and FreshPlex(tm), to Facilitate the Sale of Goods and Services Over the Internet to Supermarkets, Supercenters

and Convenience Stores

World Commerce Online, Inc. (OTCBB:WCOL), a leader in global business-to-business electronic commerce solutions for the perishable products industries, announced today a cooperative agreement with Acosta Sales, Inc., the nation’s leading food broker. Under the agreement, World Commerce Online and Acosta will work closely to facilitate the sale of goods and services through Floraplex and FreshPlex, providing Acosta with a complete e-commerce solution.

Bob Shaw, CEO and Chairman of World Commerce Online, said, “Acosta is the largest sales and marketing association in the United States and already serves one hundred percent of the all-commodities volume geography. Clearly, they see the benefits of developing a comprehensive e-commerce solution, and we are very pleased they have chosen World Commerce Online and our Global Trade Communities, Floraplex and FreshPlex as a means to their end.”

About Acosta

Acosta Sales, Inc. is a full-service sales and marketing company providing wholesale selling, retail in-store management, marketing services, logistics services, mass market trade coverage, convenience store coverage, and international marketing services to leading manufacturers of consumer products. Acosta maintains offices throughout the U.S., employs over 9,000 professionals and generates annual sales in excess of $22 billion. They service many of the leading manufacturers throughout the United States, including Clorox, Minute Maid, Dannon, Bayer, Heinz, Quaker, EverReady, Nestle, Bristol-Myers Products and provide sales and marketing services to the industry’s leading retailers, including Kroger, Albertson’s, Safeway, Meijer, Publix, Winn Dixie, Food Lion, Wal-Mart, Target and K-Mart.

About World Commerce Online

Founded in 1994, World Commerce Online builds fully adaptable online trading platforms. World Commerce Online’s business-to-business e-commerce Global Trading Communities enable supply chain participants in the perishable products industries to come together and do business on the World Wide Web by providing real-time trading systems; comprehensive, industry specific information and educational resources; and electronic communication tools — all in a centralized, online community. World Commerce Online currently offers Floraplex, the e-commerce community solution for the estimated $150 billion worldwide floriculture industry, providing a forum for global trade, open communication, industry information and education, and has introduced FreshPlex, a business-to-business e-commerce solution for the estimated $550 billion worldwide produce industry. For more information about WCO and its business-to-business e-commerce exchanges, visit our corporate web site:

This release is intended as a forward-looking statement within the meaning of the Private Securities Litigation Reform Act of 1995. The risks and uncertainties that may affect the operations, performance development and results of the Company’s business include but are not limited to (i) The ability to provide e-commerce technology in the future, (ii) Unexpected changes in the e-commerce/internet market, (iii) The success of the Company’s expansion and sales and marketing strategies (iv) Competition within the e-commerce internet market (v) The ability of the Company to continue to finance its long-term strategy and expansion (vi) The ability of the Company to motivate and retain the services of its key personnel and hire additional qualified personnel to meet evolving staffing needs.

Note to Editors: This release has updated information on Acosta Sales Inc., and is intended to replace a previous release issued 9:24 a.m., March 27, 2000.

COPYRIGHT 2000 Business Wire

COPYRIGHT 2000 Gale Group