WireSpring Releases New Firecast Media Appliance Player for Digital Signage and Kiosk Applications; First Deployments of the New Media Playback Technology Underway in Major Sporting Goods Chains

WireSpring Releases New Firecast Media Appliance Player for Digital Signage and Kiosk Applications; First Deployments of the New Media Playback Technology Underway in Major Sporting Goods Chains

Business Editors/High-Tech Writers

FORT LAUDERDALE, Fla.–(BUSINESS WIRE)–April 14, 2004

WireSpring Technologies, a developer of software and technology for networked digital signage systems, today announced the availability of the new FireCast Media Appliance for dynamic digital signage applications. The FireCast Media Appliance features high-quality video output over VGA, S-Video and composite signals, and is optimized for signage applications using high-resolution plasma screens, LCD displays and computer monitors. Designed to run WireSpring’s FireCast OS platform for kiosks and digital signs, the FireCast Media Appliance delivers stunning full-motion video in MPEG-1, MPEG-2, MPEG-4, RealVideo, or QuickTime, plus animation and still images in Macromedia Flash, GIF, JPEG and PNG formats. Internet connectivity is provided by an integrated Ethernet port or optional dialup modem or wireless adapter, allowing entire networks of Media Appliances to be monitored and managed remotely. Designed for 24/7 operation in high-traffic environments, the FireCast Media Appliance features a compact, perforated case with ample cooling. The Media Appliance supports a variety of mounting options, including attaching to the back of plasma and LCD displays.

The first commercial deployment of the new FireCast Media Appliance consisted of fourteen sporting goods stores in Southern California. This narrowcasting network, managed by Digital Media Assets of West Palm Beach, FL (www.digitalmediaassets.com), is used to deliver product information and targeted advertisements to shoppers at the point of decision. “We have used FireCast products in a number of key deployments, and WireSpring’s technology and support services have been outstanding,” said Bryan Carmody, president of Digital Media Assets. “The FireCast Media Appliance gives us high quality video and Flash playback in a compact form factor, and delivers the same rock-solid reliability and incredible ease of use that we’ve come to expect from WireSpring’s offerings.”

The FireCast Media Appliance is available now from value-added resellers or direct from WireSpring. For more information and detailed specifications, please visit www.wirespring.com.

About WireSpring Technologies, Inc.

WireSpring develops Linux-based software for self-service kiosks and dynamic digital signage. The company’s solutions make it easy and affordable for businesses to bring rich media applications to brick-and-mortar venues. FireCast, the company’s premier software product, offers the most reliable and secure platform for managing interactive kiosks and digital signage networks. WireSpring is headquartered at 2200 West Commercial Blvd., Suite 110, Fort Lauderdale, FL 33309, USA. For more information, visit http://www.wirespring.com .

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