WGSN Increases U.S. Operations in New York and Los Angeles
Leading Online Fashion Trends and Design Resource Appoints Sally Lohan Content Director, West Coast WGSN to Increase U.S. Editorial Content Team
NEW YORK — WGSN (Worth Global Style Network; www.wgsn.com), the leading global online service providing research, fashion trends analysis and news to the fashion, design and style industries, continues to expand its operations in the U.S. with principal management appointments and the promotion of key staff members to oversee editorial content, product development, sales management and new business development.
Sally Lohan has been named content director overseeing WGSN’s West Coast editorial operations. The announcement was made today by Stephen Morgan, WGSN’s newly appointed president of the Americas. In her new role, Lohan will have editorial oversight of all of WGSN’s West Coast based fashion and lifestyle reporting, fashion trends analysis, trade show coverage, news reporting, and WGSN’s in-depth coverage of all fashion industry and entertainment-related industry events. Lohan’s appointment signals the beginning of WGSN’s increased editorial content team in its offices in Los Angeles and its new offices in New York City located at 110 Fifth Avenue.
“Sally is a talented journalist and an accomplished designer whose unique background will serve us well as we continue to increase our coverage of the Los Angeles fashion industry, and expand our celebrity, pop culture and entertainment-oriented features,” said Morgan. “Among her many responsibilities, she will continue to play a pivotal role on our trend forecasting research team, and as well, oversee the immediate expansion of our Los Angeles editorial content staff. Our plans are to add a number of new full-time content editors in Los Angeles and also grow our network of freelance photographers, researchers, journalists and contributing editors.”
Lohan has a wealth of experience in fashion trends analysis, as well as print and online media. She has developed and designed online properties for clients in the fashion industry and the entertainment industry, and has written and contributed to numerous publications in the United Kingdom and the United States, both daily newspapers, including The Sunday Times and Daily Express, and consumer fashion magazines. Lohan joined WGSN in 2005 as senior editor. In addition to her editorial reporting, she has served as a leading presenter at WGSN’s prestigious fashion trends seminars, and spoken at a number of conferences worldwide, including the recent Future Trends symposium in Miami.
Lohan’s promotion follows several key appointments and the announced expansion of WGSN’s management team in the United States. In March, Stephen Morgan was named president of WGSN Americas and was given principal operating responsibility for the United States, Canada and South America. Morgan is widely acknowledged for his successful management of the growth and development of WGSN’s European sales operations since its introduction in 1998, and his subsequent oversight of WGSN’s global sales operations. Most recently, while continuing to direct WGSN’s worldwide expansion throughout the Asia Pacific rim, Morgan directed the booming escalation of WGSN’s U.S. client roster in 2006 and its dramatic increase in market share.
In addition to Morgan and Lohan’s appointments, WGSN recently promoted Nick Wright to vice president, West Coast sales. In WGSN’s New York office, Robert Guadalupe was promoted to vice president, East Coast sales.
WGSN (www.wgsn.com) is the world’s premiere online research, trend analysis and news service for the fashion industry. Owned by Emap plc, one of the U.K.’s leading media companies, WGSN is regarded as the most dynamic and successful global services to emerge online for the fashion industry. Its 150-plus worldwide team of notable professional creative and editorial staff travels extensively on behalf of its subscribers and works with a network of experience writers, photographers, researchers, analysts and trendspotters in cities around the world, tracking the latest trends, brands, stores and business innovations. WGSN has 2,200 subscribers worldwide – retailers, manufacturers, designers and style makers — who utilize WGSN’s detailed current and archived information and extensive photo and image library to stay ahead of the trends in the global fashion and design industry.
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