The Sports Authority to Present at Banc of America Consumer Conference

The Sports Authority to Present at Banc of America Consumer Conference

Business Editors

Banc of America Consumer Conference 2004

ENGLEWOOD, Colo.–(BUSINESS WIRE)–March 25, 2004

The Sports Authority, Inc. (NYSE: TSA) today announced that management will participate in the Banc of America Consumer Conference in New York City on March 30, 2004, at 3:30 p.m. EST.

The presentation and accompanying question and answer session will be broadcast over the Internet. Participants should access the “Investor Relations” link on the Sports Authority home page, www.thesportsauthority.com. A replay of the broadcast will be available through April 13, 2004.

The Sports Authority, headquartered in Englewood, CO, is one of the nation’s largest full-line sporting goods retailers offering a comprehensive high-quality assortment of brand name sporting apparel and equipment at competitive prices. As of March 24, 2004, The Sports Authority operated 388 stores in 45 states under The Sports Authority(R), Gart Sports(R), Sportmart(R) and Oshman’s(R) names. The Company’s e-tailing websites, located at thesportsauthority.com, gartsports.com, sportmart.com and oshmans.com, are operated by GSI Commerce, Inc. under license and e-commerce agreements. In addition, the Company maintains a joint venture partnership with AEON, Ltd., which operates “The Sports Authority” stores in Japan under a licensing agreement.

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