The Nike `Swoosh’ Revisited — Original Designer of Nike `Swoosh’ Donates Artistic Rendition of Famous Logo to Ronald McDonald House Charities Auction

The Nike `Swoosh’ Revisited — Original Designer of Nike `Swoosh’ Donates Artistic Rendition of Famous Logo to Ronald McDonald House Charities Auction

News/Assignment Editors, Sports Editors

PORTLAND, Ore.–(BUSINESS WIRE)–July 12, 2001

Sports memorabilia collectors and Nike fans around the world won’t want to miss this!

A rendition of the famous red Swoosh design trademark that adorns today’s most popular sports footwear, apparel and accessories is going on the auction block. Carolyn Davidson, the graphic artist who originally designed the Swoosh logo for Nike Founder and CEO Phil Knight back in 1971, has artistically recreated the logo and donated it to the Ronald McDonald Houses(R) of Portland (RMH) for auction. The recreated logo — which is a rare Nike sanctioned artistic rendition — is signed by both Davidson and Knight, and will be available for bidding at the eighth annual Ronald McDonald House Charities Golf Tournament auction on July 22 at Nike’s new Tiger Woods Center. Davidson herself will present the artistic rendition of the logo to the highest bidder at the event.

“We are grateful to Carolyn for this truly unique piece of art and we’re thrilled that Phil Knight and Nike have sanctioned it,” said Tom Soma, executive director of RMH, which shares proceeds from the golf tournament and auction with Ronald McDonald House Charities of Oregon and SW Washington (RMHC). “Carolyn has been a dedicated volunteer at the Houses for more than four years and this re-creation of her most visible work is just one more way she’s benefiting our children and families. On their behalf, I extend heartfelt thanks to Carolyn and Nike for their support. I can’t wait for the bidding to begin!”

Davidson charged Knight $35 to create the Swoosh design 30 years ago. Since then, it has become one of the world’s most admired and recognized trademarks. In 1983, Knight honored Davidson for her contribution to Nike with a surprise gala in her honor, presenting her with Nike stock and a gold ring in a Swoosh design configuration to commemorate the occasion.

The eighth annual golf tournament, this year dubbed “Ronald’s Bash,” takes place July 23 at The Reserve Vineyards and Golf Course in Aloha, Ore. Seventy-two teams of four golfers play an 18-hole scramble, winning prizes for best score, longest drive, etc. Local celebrities also participate. Last year, RMH and RMHC each netted $70,000 from the event.

Auction tickets are still available, along with a limited number of tournament entries. Tournament fees (which include the auction dinner) are $250 per golfer and auction tickets cost $25 each. Those interested in participating can call Allison Orr at 503/287-7600, x207 or Tom Soma at 503/287-7600, x234.

About the Ronald McDonald House Charities

The Ronald McDonald House Charities of Oregon and SW Washington (RMHC) — the cornerstone of which are the Ronald McDonald Houses(R) — is the local chapter of an international organization that provides comfort and care to families in 27 countries. RMHC is dedicated to funding organizations that are directly involved with and benefit children. Grants are awarded in the areas of health care/medical research, social services/community-based programs, and education/arts. RMHC is supported by customers who make donations in canisters at McDonald’s restaurants. McDonald’s franchisees also dedicate in-store promotions to benefit RMHC, and the Charities conduct additional fundraising activities including the golf tournament, which is a major source of annual support. Since 1994, RMHC has awarded more than $1 million to children’s charities throughout Oregon and SW Washington.

About the Ronald McDonald Houses(R) of Portland

Founded in 1984, the Ronald McDonald Houses(R) of Portland, Oregon, Inc. serves out-of-town families whose children are receiving medical care in local hospitals. Guests stay at one of two houses located on the campuses of Oregon Health Sciences University/Doernbecher Children’s Hospital and Legacy Emanuel Children’s Hospital. The Portland charity, which has served more than 8,000 families since inception, operates largely on community and volunteer support.

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