The Dietary Supplements Market Outlook: The Impact of Changes in Regulation, Demographics and Consumer Trends
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The Dietary Supplements Market Outlook: The impact of changes in regulation, demographics and consumer trends
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Description
The dietary supplement market is facing a difficult time with significant shifts in consumer demographics, extensive negative media coverage and legislative changes.
In Europe the recent adoption of health claim harmonization via Articles 13 and 14 will significantly impact the ability to market products throughout the region.
In the US the recent release of final GMP and AER regulations and a new FDA unit relating to food safety will potentially affect trade both internally and externally.
This new management report analyzes key regulative, demographic and product development changes in the dietary supplements market.
The report also details the results of our proprietary industry survey, industry in-depth interviews and case study analysis including GSK’s MyAlli.
Table of content
Executive Summary
Introduction
Market drivers and issues
The supplements market
Innovation and NPD
Key and future trends in supplements
Industry survey
Conclusions
Chapter 1 Introduction
Summary
Introduction
Research methodology
What is this report about?
The supplements market defined
Vitamins and minerals
Herbs and botanicals
Sports and specialty
Chapter 2 Market drivers and issues
Summary
Introduction
Factors affecting the growth of the industry
Economics
Cost of healthcare
Exchange rates
Demographics and beyond…
Regulatory issues – opportunities and threats for manufacturers
United States
Europe
Japan
Chapter 3 The supplements market
Summary
Introduction
Sales of supplements
United States
Vitamin and mineral markets
Herbal and botanical markets
Sports and specialty
Europe
Overview of European markets
Vitamin and mineral markets
Herbal and botanicals
Sports and specialty
Industry interview – High5
Japan
Vitamins and minerals
Herbals and botanicals
Sports and specialty
Chapter 4 Innovation and NPD
Summary
Introduction
Innovation and NPD
Category analysis
Vitamins and minerals
Vitamin B6 – the next folic acid?
Vitamin C and the common cold
Vitamin D – upping intake
Vitamin D and metabolic syndrome
Vitamin K the cardioprotectant
Herbs and botanicals
EGCG – Teavigo’s seal of guarantee
Botanical fingerprinting and GMP
American ginseng
Industry interview – Aloecorp
Sports and specialty
Age still a big driver
Whey gets blocked in China…A sign of things to come?
Case study – MyAlli
Regional analysis
United States
Obesity still BIG business
Microencapsulation
Health claims in the US….Is the EFSA influencing the US?
Industry interview – insight into North America
Europe
Innovation stifled by regulation
Nanotechnology – big things come in small packages
Industry interview – insight into Europe
Japan
Economic recovery has not guaranteed success for supplement market
Innovation in the hands of weight loss and beauty
Soy peptide gets a brake
Industry insight – insight into Asia
Chapter 5 Key and future trends in supplements
Summary
Introduction
Personalization
Demographic differentiation
Chapter 6 Industry survey
Summary
Introduction
Supplements NPD
Target audience
Price premiums
Regional potential
Distribution channels
Supplement categories
Supplements versus food and drinks
Impact of external factors on supplement NPD
Launching a dietary supplement
Marketing supplements
Chapter 7 Conclusions
Summary
Introduction
Growth opportunities and resistances
Differentiation
Delivery systems
Disease prevention and healthcare (self-medication)
Development of emerging markets
EU and US regulations
Personalization
Purity and ingredient efficacy
Partnerships: making traditional and local insights work
The rise of Rx-to-OTC
Chapter 8 Appendix
References
Index
List of Figures
Figure 2.1: Regulatory structure in Europe
Figure 2.2: Food for Special Dietary Uses (FOSDU)
Figure 2.3: Food for Specific Health Uses (FOSHU)
Figure 2.4: Overview of Japanese regulatory system of dietary supplements
Figure 3.5: Coral Calcium Supreme
Figure 3.6: Pfizer’s Zoloft
Figure 3.7: Phosphagen Elite from EAS containing Carnosyn beta-alanine
Figure 3.8: Advantra-Z (Citrus aurantium) from Nutratech
Figure 3.9: Maximuscle products
Figure 3.10: Super Carbs from High-5
Figure 4.11: Percentage share of supplements launched, by category 2004 and 2007
Figure 4.12: Percentage growth of supplements launched, 2004 and 2007
Figure 4.13: DSM Nutritionals Teavigo seal of quality
Figure 4.14: Wisconsin Ginseng Board seal
Figure 4.15: MyAlli starter pack
Figure 4.16: MyAlli starter pack with Steven Burton, Vice President of the weight control unit
Figure 4.17: Cross channel growth in healthcare products GSK
Figure 4.18: Percentage share of supplements launched, by region, 2004 and 2007
Figure 4.19: Percentage share of supplements in each region, by category, 2007
Figure 4.20: Nutri-Nano CoQ10 from Solgar, US
Figure 5.21: Cold-Fx from CV Technologies Inc
Figure 5.22: AC-11(R) from Optigenex Inc
Figure 5.23: Acomplia from Sanofi-Aventis
Figure 5.24: Drivers of dietary change
Figure 5.25: Influence of a negative meta-analysis on Avandia
Figure 6.26: The importance of key health areas in supplements NPD over the next 5 years
Figure 6.27: Demographic groups that will be the most important for the growth of the supplements market over the next 5 years
Figure 6.28: Price premium consumers are willing to pay for a particular benefit
Figure 6.29: Regional growth potential for supplements manufacturers over the next 5 years
Figure 6.30: Sales growth potential in key distribution channels over the next 5 years
Figure 6.31: Supplements categories that will offer the most sales growth potential over the next 5 years
Figure 6.32: Future sales growth – from supplements or from use in food and drinks
Figure 6.33: Impact key factors will have on supplements NPD over the next 5 years
Figure 6.34: The importance of key factors for a successful launch of a dietary supplement
Figure 6.35: The importance of various forms of marketing for the launch of dietary supplements
Figure 7.36: Clarinol, Teavigo and Ocean Nutrition MEG-3
List of Tables
Table 3.1: Sales of dietary supplements in the US, $m, 2002-2006
Table 3.2: Per capita sales of dietary supplements in the US, $, 2002-2006
Table 3.3: Sales of dietary supplements in Europe, $m, 2002-2006
Table 3.4: Per capita sales of supplements, $, Europe, 2002-2006
Table 3.5: Sales of dietary supplements in Japan, $m, 2002-2006
Table 3.6: Per capita sales of supplements, $, Japan, 2002-2006
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