Stan Lee Media to Launch Backstreet Boys Franchise At Hard Rock Live in Orlando On Aug. 27; Website To Go Live, First Webisode To Debut At Private Event

Stan Lee Media to Launch Backstreet Boys Franchise At Hard Rock Live in Orlando On Aug. 27; Website To Go Live, First Webisode To Debut At Private Event

Entertainment & Business Editors

LOS ANGELES–(ENTERTAINMENT WIRE)–Aug. 21, 2000

Stan Lee Media Inc. (NASDAQ: SLEE) will unveil its latest global animated music franchise, an unprecedented partnership with the international singing sensations the Backstreet Boys, on Aug. 27, at Hard Rock Live at Universal Studios City Walk in Orlando, Florida, Stan Lee Media President and CEO Ken Williams announced today.

Called “The Backstreet Project,” the animated series portrays the Boys as Cyber Crusaders, each with unique powers to protect the Earth. The event at the Hard Rock Live in Orlando will celebrate the official launch of the web site, www.backstreetproject.com, already embracing more than 1.5 million registered fans. In addition, the first of The Backstreet Project’s 22 original webisodes will be premiered. A new webisode will follow every two weeks.

In conjunction, Burger King Corporation will launch an exclusive five-week promotion featuring the Backstreet Boys. The offer will include an unprecedented 3-CD and one video offer at participating restaurants in the U.S. and Canada, beginning Aug. 28. Also as part of this Burger King(R) promotion, each Burger King Big Kids Meal and Kids Meal will include an exclusive Backstreet Project Cyber Crusader toy.

“We are thrilled that the Backstreet Project/Burger King promotion will be one of the largest promotions ever to support an Internet entertainment franchise,” said Williams. “This project represents the first co-owned, globally-branded music franchise that Stan Lee Media has launched, and it represents a major step forward in our effort to become one of the largest aggregators of entertainment on the Internet.”

In addition to the animated series, www.backstreetproject.com will also offer visitors games, community, activities, chat and other interactive elements. During the event, there will be a performance by Pollyanna Dorough, sister of Backstreet Boy Howie D., and Hard Rock Live will subsequently accept a donated piece of memorabilia from The Backstreet Project.

The Backstreet Project began when Backstreet Boy (and serious comic book fan) Nick Carter met with pop-culture icon and Stan Lee Media co-founder, Stan Lee, to discuss his idea for a comicbook, based on the musical group as Cyber Crusaders. On Feb. 19, 2000, The Backstreet Project Special Edition Collector’s Comicbook was introduced to 75,000 live fans at the Atlanta Georgiadome with three minutes of Backstreet Project animation. The animation generated tremendous fan response and was subsequently used by the Backstreet Boys to open their most recent concert tour. This led to a broader agreement to create a global animated music franchise.

The Backstreet Boys — presently recognized as the biggest pop group in the world — have sold more than 50 million albums. The group’s latest release, “Millennium,” is already certified twelve times platinum in the U.S. and has spent more than 65 weeks on Billboard’s “Top 200 albums” chart. In addition to receiving gold and platinum awards in 45 countries, “Millennium” was recently honored with five Grammy nominations including “Album of the Year.” Since the release of “Millennium,” The Backstreet Boys — Nick Carter, Howie Dorough, Brian Littrell, A.J. McLean and Kevin Richardson — have set precedents with a sold-out 42-city European trek and two sold-out U.S. tours, including stops in such venues as the 70,000-seat Atlanta Dome.

Hard Rock Live is a state-of-the-art concert venue offering the latest in sound and light technology, artist-friendly components, and multiple seating configurations with superior guest comfort and enjoyment in an intimate indoor setting. Located at Universal Studios City Walk in Orlando, the multi-use venue features a rock `n’ roll theme inside and a retro Roman Coliseum design for its exterior. Hard Rock Live regularly showcases musical performances from national acts to emerging new artists.

Stan Lee Media (www.stanlee.net) is a publicly traded, Internet-based, multimedia, branded content creation, production, marketing, and licensing company founded by pop-culture icon Stan Lee, co-creator of such classic characters as The X-Men, Spider-Man, and The Incredible Hulk. More than two billion copies of books featuring characters Stan co-created have been published in 100 countries and 27 languages. The company has partnered with a range of globally branded talent and content creators, including one of the most popular singing groups in the world, the Backstreet Boys, to establish itself as the largest independent creator and aggregator of globally branded entertainment franchises on the Internet. At the same time, www.stanlee.net is establishing itself as a leading destination site on the World Wide Web for animation, interactive games, community, commerce and other “sticky-content.” The company’s two hit animated series, the “7th Portal” and “The Accuser,” are currently featured on its distribution partner, shockwave.com. Currently, Paramount Park is developing “7th Portal” as a ride attraction for five theme parks within the United States, and the Mark Canton Company is co-developing with Stan Lee Media a major CGI live action motion picture based upon the “7th Portal” franchise.

For media inquiries and Beta footage of the first webisode, please contact B-W-R.

VNR by satellite available day-of-event, Aug. 27, 9-9:30 p.m. EDT

Satellite: Galaxy 4

Transponder: TR-21

Audio: 6.2 – 6.8

c-band uplink, Beta tape format.

This release contains statements that constitute “forward-looking statements” within the meaning of Section 21E of the Exchange Act and Section 27A of the Securities Act. The stockholders of Stan Lee Media are cautioned not to put undue reliance on such forward-looking statements. Such forward-looking statements are not guarantees of future performance and involve risks and uncertainties. Actual results may differ materially from those projected in this release resulting from the following reasons (among others): the timing of sales and deliveries under existing contracts, general economic conditions, costs of sales and the ability of the company to maintain pricing levels necessary to maintain gross profit margins, the level of selling, general and administrative costs, the performance by the company under existing purchase contracts and the ability to obtain new contracts, the success of the company’s strategy, and the effects of competition. In addition, the company’s shareholders are urged to carefully review the risk factors discussed in the documents the company files from time to time with the Securities and Exchange Commission.

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