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Simtrol Signs Contract With Ron Tunks Sales

Simtrol Signs Contract With Ron Tunks Sales

Business Editors & High Tech Writers

NORCROSS, Ga.–(BUSINESS WIRE)–May 16, 2002

Channel partner coverage now reaches 26 states plus

Washington, D.C. and Puerto Rico

Simtrol, Inc. (OTCBB: SMOL) today announced further expansion of its channel partner program by signing a contract with Ron Tunks Sales (RTS), a Florida-based manufacturer’s representative for the professional audio, lighting and musical instruments industries.

As part of the agreement, RTS is authorized to resell Simtrol’s ONGOER(TM) control system software in Florida, Georgia, South Carolina, North Carolina, Tennessee, Alabama, Mississippi and Puerto Rico. Simtrol Chief Executive Officer, Rick Egan stated: “We are pleased to have RTS as our rep firm in the southeast. They possess two very important characteristics we look for in our channel partners – a strong engineering background and the consultative selling skills needed to sell ONGOER. Additionally, they have terrific relationships with many integrators that are key prospects for ONGOER. We have already visited with several of their clients and have been pleased with the reception ONGOER has received. We look forward to moving these prospects through the ONGOER education curve and into revenue producing projects.”

Ron Tunks, President of RTS, stated: “The audio/visual industry has been migrating toward software-based solutions that can interoperate with established PC networks and Internet protocols. ONGOER is a perfect product for this industry because of its PC architecture. This will allow our clients to add cost-effective yet powerful control capabilities to their projects.”

Mr. Tunks added, “Our main focus is to help Simtrol educate our A/V integrators on the advantages of using PC-based control systems versus the hardware-based proprietary systems they currently use. We look forward to developing our first revenue projects and helping Simtrol grow its sales pipeline in the southeast.”

ABOUT SIMTROL

Simtrol, Inc. develops, manufactures, markets and supports CycleFree(TM) software based audio/visual control systems and videoconferencing products that operate on PC platforms. The company’s customers include information technology and audio/visual integrators that provide solutions to Fortune 1000 corporations, governmental agencies, health care providers and educational institutions.

For more information about ONGOER and Simtrol, please visit www.simtrol.com. Information regarding ACIS, Inc. and the CycleFree technology may be found at www.cyclefree.com. ONGOER is a trademark of Simtrol, Inc. CycleFree is a trademark of ACIS, Inc.

ABOUT RON TUNKS SALES

Since 1979, Ron Tunks Sales has been on the forefront of sales and marketing for musical instruments, audio technology, and lighting industry products. With offices located in Fort Lauderdale, Orlando, Atlanta, Nashville and Charlotte, RTS serves the entire southeastern United States and Puerto Rico.

For more information about RTS, please visit www.rtsales.com.

Certain statements contained herein are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, such as statements relating to projected financial results and plans for future sales and business development activities, and are thus prospective. Such forward-looking statements are subject to risks, uncertainties and other factors, which could cause actual results to differ materially from future results expressed or implied by such forward-looking statements. The words “may,” “would,” “could,” “believe,” “intend,” “expect,” “estimates,” “anticipates,” “intend,” and similar expressions and variations thereof are intended to identify forward-looking statements. Potential risks and uncertainties include, but are not limited to, economic conditions, competition, the market acceptance of ONGOER as an alternative to hardware-based control systems, and other uncertainties detailed from time to time in the Company’s Securities and Exchange Commission filings, including our Annual Report on Form 10-K and our quarterly reports on Form 10-Q and our Registration Statement on Form S-3 (Registration No. 33-35578).

ONGOER is a trademark of Simtrol. All other brands, logos, products or company names are the copyrights and/or trademarks of their respective holders.

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