Sierra On-Line Announces the Sierra MasterCard Credit Card

Sierra On-Line Announces the Sierra MasterCard Credit Card

BELLEVUE, Wash.–(BUSINESS WIRE)–Sept. 3, 1997–

Cardholders will receive a bonus Sierra game and discounts on Sierra

products

Sierra On-Line, Inc., the leading worldwide developer of interactive entertainment software, has announced that it will offer a Sierra MasterCard through an exclusive arrangement with MBNA America Bank of Wilmington, DE. Cardholders are eligible to receive a Sierra title as well as other product discounts as part of the credit card package.

The no-annual-fee Sierra MasterCard will be available in two versions: Platinum Plus and Preferred. It will offer a low introductory Annual Percentage Rate (APR) on cash advance checks and balance transfers for the first five months.

Sierra MasterCard cardholders will receive the following enhancements:

Upon first use of the card for a purchase or cash advance, customers will receive their choice of one free Sierra software product from 23 top selections (customer pays shipping and handling.) Customers receive an automatic 10% discount on all Sierra software products purchased with the MasterCard through Sierra by phone, mail order or Internet. Cardholders earn points based on 1% of all purchases charged to the Sierra MasterCard. After accumulating 20 points, a $20 coupon will be sent to the customer. The coupons are valid for six months and can be used for any Sierra software purchased through mail order.

“The Sierra MasterCard is an excellent credit card choice for home computer owners,” said Bill Moore, Vice President of marketing for Sierra. “Customers can stock their software library in no time by taking advantage of the various rebates and discounts that are offered to cardholders.”

The Sierra MasterCard will be available in early September. Applications can be found in the Fall ’97 issue of Sierra’s Interaction Magazine. Customers can also apply by calling 1-800-821-9749, priority code QZ4B.

MBNA America is the world’s second largest credit card lender with more than $43.2 billion in managed loans. MBNA is the recognized leader in affinity marketing with 4,500 endorsements from membership organizations, corporations and financial institutions.

Sierra On-Line is one of the original developers and largest worldwide publishers of interactive entertainment, productivity and educational software. The company recently merged with CUC Int’l, a technology-driven, membership-services company that provides access to travel, shopping, auto, dining, home improvement, financial and other services to 66.3 million consumers worldwide. The company’s common stock is traded on the NYSE under the symbol CU. Sierra’s corporate headquarters are located in Bellevue, WA. -0- Sierra press releases are available on the Internet, via the SierraWeb at http://www.sierra.com.

CONTACT: Sierra On-Line

Barbara Dawson, 206/649-9800 Ext. 5576

barbara.dawson@sierra.com

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