Seattle’s Action Engine Corporation Rounds Out Existing Team of A-list Visionaries

Seattle’s Action Engine Corporation Rounds Out Existing Team of A-list Visionaries

Business/High Tech Editors


Former Executive Joins Fast Growing Company as

Vice President of Marketing

Veteran marketing executive, Kevin Morris, recently joined two of his former colleagues by moving over to Seattle-based Action Engine Corporation to step in as the company’s Vice President of Marketing.

Formerly the Vice President of Consumer Marketing at, Morris strengthens an already-exceptional executive team at Action Engine, a new provider of transactional services for wireless and wired web-enabled devices. Morris will oversee all aspects of the company’s marketing function, including product branding, public relations, advertising and promotions.

Morris is a seasoned marketing guru with a flair for developing, branding, and successfully integrating marketing programs for consumer products. Over the years, he has left his mark on some of the most recognizable icons in the American marketplace, including Coca Cola, Procter & Gamble and Dreyer’s Grand Ice Cream. Most recently, Morris ventured into the technology world at where he was directly responsible for the company’s consumer marketing efforts, including brand strategy development, advertising and promotions and partnership management.

“We couldn’t be more thrilled that Kevin agreed to join our rapidly-growing organization. He was hand-picked by our executive board and we look forward to what he will do to help Action Engine position our truly distinctive technology,” said Rick Warner, Executive Vice President and Founder of Action Engine Corporation. “He brings a plethora of marketing knowledge and expertise, stemming from both traditional brick and mortar and high tech companies. Kevin’s shared enthusiasm for what Action Engine is doing makes him a perfect addition to our already strong executive team.”

Along with Warner, Action Engine and its patent-pending technology are the brainchild of Chief Technology Officer Brian Roundtree (considered to be the concept’s “inventor”) and Chief Financial Officer Marty Seversen. Roundtree and Warner first met while colleagues at CIBA Corporation. Seversen and Warner graduated from the University of Washington’s MBA program. All three are 2000 Computerworld Smithsonian Award laureates and finalists for progress in new technology for business, and were nominated by Eric Behamou of 3Com Corporation.

Leading the charge are Chief Executive Officer and President Craig Eisler and Vice President of Engineering Cristiano Pierry — former Microsoft extraordinaires. Eisler, who designed his first computer game at age 16 and has shipped over 30 software products, is one of three software visionaries featured in the book Renegades of the Empire by Michael Drummond. The book portrays an uncensored look at how he and two other colleagues used their Microsoft business and technology experience to spearheaded a revolution in the software industry. Cristiano (Cris) Pierry, who recognized the promise in this technology-in-the-making, came out of a comfortable thirty-something retirement to join Action Engine. Pierry has shipped nearly 40 software products during his career, including Microsoft’s Windows 95 and its multimedia features.

Morris is only the most recent addition to this rapidly growing company, which is actively recruiting talented professionals in all areas.

About Action Engine

Seattle-based Action Engine Corporation provides a service that uses Web-enabled wireless and wired devices to instantly arrange the logistics of an event at the touch of a button . . . all without the need to browse or search. Action Engine’s platform-independent product and services make their debut later this year.

For more information about the company, including employment opportunities, contact Krista Taylor at 425/498-1534 or or visit

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