Sams Publishing and Borland Announce Publishing Agreement; Borland Press Targets Software Developers Using Borland Products

Sams Publishing and Borland Announce Publishing Agreement; Borland Press Targets Software Developers Using Borland Products

SCOTTS VALLEY, Calif.–(BUSINESS WIRE)–July 5, 1995–Sams Publishing, a division of Macmillan Computer Publishing USA (MCP), the world’s largest computer book publisher, and Borland International Inc. today announced the creation of Borland Press, a joint publishing effort to produce Borland-endorsed books that support users of Borland’s development tools and database products.

“Because both companies focus on the developer and database markets, Sams Publishing and Borland are ideal partners,” said David Watkins, vice president of Marketing and Support for Borland. “If you look at our respective customer bases and what we provide them in terms of products and services, you see a perfect match. Our markets and our objectives are very much in sync, which means our users will get exactly what they need.”

Currently, eight titles are planned for publication through December of 1995. The first title, Delphi Developer’s Guide, is due in July. Other planned titles include Visual dBASE 5.5 Unleashed, Second Edition; Teach Yourself Borland C++ in 21 Days, Third Edition; and Borland C++ Developer’s Guide. All existing Sams Publishing titles based on Borland products will be released through Borland Press as they are updated.

Sams Publishing has published more than 100 Borland-based books in the past 10 years. Among those titles were best-sellers such as Mastering Borland C++ 4.5 by Tom Swan, Teach Yourself OWL Programming by Ian Spencer, Teach Yourself Turbo C++ 4.5 in 21 Days by Craig Arnush, Delphi Unleashed by Charlie Calvert, Teach Yourself Delphi in 21 Days by Andrew Wozniewicz and Namir Shammas, Paradox 5 Developer’s Guide by Lee Atkinson and James Arias-La Rheir, dBASE 5 for Windows Unleashed and dBASE 5 Developer’s Guide by Tom Hovis.

“Borland and Sams share a common goal — to deliver quality, value-added products to Borland customers,” said Richard Swadley, president and publisher of Sams Publishing. “Borland’s demonstrated technology excellence combined with our commitment to the developer market, give Borland Press a strong market presence and ability to provide the most timely, accurate and comprehensive technical information available.”

Sams Publishing

Sams Publishing is an imprint of Macmillan Computer Publishing USA, which includes Que, New Riders Publishing, Hayden Books, BradyGAMES and Que Education and Training, and a software division, Que Software. MCP is a division of Macmillan Publishing USA, a division of Simon & Schuster, the publishing operation of Viacom Inc. Simon & Schuster is a leader in multimedia, consumer, education, business, reference and international publishing. With operations in 34 countries, its imprints include Simon & Schuster, Simon & Schuster Interactive, Macmillan Publishing USA, Pocket Books, Scribner, The Free Press, Prentice Hall, Silver Burdett Ginn, Allyn and Bacon, Computer Curriculum Corporation, and Education Management Group.

For the latest news and information about Sams Publishing and MCP, visit its Web site at

Borland: Making Development Easier

Borland International Inc. (NASDAQ:BORL) is a leading provider of products and services targeted to software developers. Borland is distinguished for its high quality software development tools, which include Delphi, Borland C++, dBASE, Paradox and InterBase. Borland’s award winning products are supported through comprehensive programs for small and large sized software developers, corporate developers, value added resellers and system integrators. Founded in 1983, Borland is headquartered in Scotts Valley, California. Borland’s WorldWide Web (WWW) site, Borland Online, can be accessed at


Note to Editors: Products and names mentioned in this document are trademarks of their respective companies.

CONTACT: Macmillan Computer Publishing USA

Patricia Carroll, 317/581-3743


Borland International Inc.

Steve Grady, 408/431-1621


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