Rexhall Industries enters into pact with large motorhome dealer
LANCASTER, Calif.–(BUSINESS WIRE)–Nov. 4, 1996–
Rexhall receives $1 million initial order from La Mesa RV
Rexhall Industries Inc. (NASDAQ:REXL) announced that it has entered into a dealership agreement with one of the world’s largest RV dealers, La Mesa RV Center.
Under the terms of the agreement, La Mesa RV has agreed to dedicate significant floor space to carry all four motorhome models currently manufactured by Rexhall.
La Mesa RV’s initial order is valued at more than $1 million. Rexhall plans to deliver the first 10 motorhomes to their Arizona dealerships by the end of next week. Additionally, La Mesa RV has obtained a $2 million line of credit dedicated solely to Rexhall products.
“We have been watching Rexhall for some time,” stated La Mesa RV president Jim Kimbrell. “We wanted to carry their entire motorhome line, and are particularly excited about the Aerbus model. Also, the timing of the agreement seems favorable, as the Arizona market is quite active during the fall and winter months.”
Bill Rex, president and CEO of Rexhall Industries added: “The popularity and success that our motorhomes are enjoying should fit well with the proven retailing ability of La Mesa RV. Exposure to the customer base and sales force of a major dealer is important for Rexhall as we expand our presence outside of the California market.”
On Oct. 11, 1996, Rexhall announced plans to increase the size of its California manufacturing plant. Rexhall feels that the added capacity will be more than adequate to fill any future orders it receives from La Mesa RV.
Rexhall Industries manufactures four distinctive Class A motorhomes. The company has grown rapidly by offering a product line of top quality construction and design at prices below competitors’ motorhomes. This lower pricing encourages dealers to promote Rexhall’s products while giving customers the motorhome they want. Rexhall motorhomes are sold through 100 dealers across the country.
Visit this company’s Investor Relations site at http://www.businesswire.com/cnn/763.htm.
CONTACT: Rexhall Industries Inc., Lancaster
Bernie Alivio, 805/726-0565
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