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Reebok and Clearly Canadian Launch `Get Fit to Win’ 2002 Consumer Sweepstakes; Win Millions of Great Prizes With Reebok Fitness Water Beverage

Reebok and Clearly Canadian Launch `Get Fit to Win’ 2002 Consumer Sweepstakes; Win Millions of Great Prizes With Reebok Fitness Water Beverage

Business Editors

VANCOUVER, British Columbia–(BUSINESS WIRE)–Sept. 16, 2002

Reebok International Ltd. (NYSE:RBK) and Clearly Canadian Beverage Corporation (OTCBB:CCBC) (TSX:CLV) announce the launch of “Get Fit to Win”, an exciting new nationwide instant-win consumer sweepstakes giveaway. The new “Get Fit to Win” promotion offers consumers the chance to win one of three million prizes including a spa vacation for two at the Wyndham Bonaventure Resort & Spa located in Ft. Lauderdale, FL, one-year membership at 24 Hour Fitness and numerous Reebok sport and fitness items.

Kicking off this month, three million specially marked Reebok fitness water beverage bottles in both the 24 oz single serve and 20 oz 4-pack packages will begin appearing in convenience and grocery stores across the United States. The Reebok logo and “Get Fit to Win” will be printed on the top of each bright blue cap and contain an instant win prize printed under the cap.

“We are thrilled to partner with Clearly Canadian on this exciting consumer promotion. This national promotion for Reebok fitness water allows us to further extend the Reebok brand name into grocery and supermarket retail outlets and to provide consumers in these stores with increased exposure to our fitness water,” said John Frascotti, Reebok’s senior vice president of licensing and new business.

The Get Fit to Win program will be supported by in-store point-of-sale including posters and static clings. The static cling includes tear off coupons for an extra 15% off at Reebok outlet stores. Promotion details for the Get Fit to Win sweepstakes are available by visiting the page on the Clearly Canadian Beverage Corporation web site. Consumers can also find more information on the new Get Fit to Win sweepstakes by visiting the web site and clicking on the Get Fit to Win banner ad located on the home page.

“Partnering with Reebok for the Get Fit to Win sweepstakes provides Clearly Canadian an incredible opportunity to reach the primary consumer market for Reebok fitness water beverage – health and fitness conscious individuals. Our joint promotion combines the strengths of both companies: Reebok as a leader in sports and fitness and Clearly Canadian as a premium beverage producer,” said Jonathan Cronin, VP of Marketing.

The promotion, running from September through December 31, 2002, or while specially marked product lasts, will give consumers the chance to instantly win one of eight different prizes. No purchase required.


— One 5 day/4 night trip for two to Ft. Lauderdale, FL., including round-trip, coach airfare for two from major airport nearest to winner’s home; double-occupancy accommodation at the Wyndham Bonaventure Resort & Spa; one 50-minute spa treatment for two; and Reebok footwear and apparel for two.

— Two one-year health club membership passes at any participating 24 Hour Fitness; Reebok footwear and fitness water T-shirt.

— Ten Reebok Core training packages: Reebok Core Board/Video, Reebok footwear and fitness water T-shirt.

— Ten pairs of Reebok Meteor sunglasses.

— Ten pairs of Reebok Catalon running shoes.

— Five Thousand Reebok fitness water T-shirts.

— Five Thousand one-day passes at any participating 24 Hour Fitness health clubs.

How to Participate

Consumers can look for a prize or discount message on bottle cap liners under caps of specially-marked Reebok Fitness Water while supplies last or, receive a cap liner without making a purchase by sending a self-addressed, stamped envelope to: GET FIT TO WIN, P.O. Box 326, Burlington, WA 98233.

About Reebok

Reebok International Ltd., (NYSE:RBK), headquartered in Canton, MA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. Principal operating units include the Reebok Division, The Rockport Company, Greg Norman Collection and Ralph Lauren Footwear. Sales for 2001 totaled approximately $3.0 billion. Reebok can be accessed on the World Wide Web at

About Clearly Canadian

Based in Vancouver, B.C., Clearly Canadian markets premium alternative beverages and products, including Clearly Canadian(R) sparkling flavored water, Clearly Canadian O+2(R) and Tre Limone(TM), which are distributed in the United States, Canada and various other countries. Clearly Canadian also holds the exclusive license to manufacture, distribute and sell certain Reebok beverage products in the United States, Canada and the Caribbean. Additional information on Clearly Canadian and CC Beverage may be obtained on the world wide web at

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