RadioVoodoo Adds Key Executive to its Growing Interactive Programming Group

RadioVoodoo Adds Key Executive to its Growing Interactive Programming Group

Business/Technology Editors and Entertainment Writers

WILLIAMSTOWN, Mass.–(BUSINESS WIRE)–Sept. 26, 2001

RadioVoodoo, producers of interactive radio programming and supporting software systems, announced today that Dave Hill will join the company as Vice President of Programming. Hill was most recently program director for Regent Communications’ WQBK (NASDAQ: RGCI), Albany’s highest rated Active Rock station. Prior to that, Hill held programming positions with Clear Channel (NYSE:CCU) stations in Hartford and Atlanta.

“Dave Hill is a very talented program director with a clear understanding of the promise of interactive radio, and I am thrilled to have him on board,” said J. Scott Hamilton, President and CEO of RadioVoodoo. “He will play a key role in helping us continue the development of our interactive radio products, ensuring our technology and programming are precisely those that stations need to cost-effectively give their audience a voice in on-air programming,” Hamilton said.

“I have watched RadioVoodoo as they have rapidly evolved from a great idea into what I am certain is the next big thing in radio,” said Hill. “Stale, format-driven programming is alienating listeners,” Hill continued, “but with RadioVoodoo, the industry now has the tools to creatively involve their audience.” “Regardless of a station’s format, RadioVoodoo gives stations the ability to easily create fresh and lively listener-produced programming,” Hill added.

RadioVoodoo technology lets radio stations capture audience requests, song preferences, contest entries, and DJ-like intros over the phone or the web. The foundation is the RadioVoodoo Listener Line, with which stations easily create their own unique phone menus in as little as 5 minutes. Stations next forward their existing listener lines to the system, and their audience will then have every call answered, every request taken, every vote tallied.

All audience data and voice files are presented to stations via the web in well-organized groups, and have numerous applications. Audience votes give stations real-time feedback on a song’s popularity, while audience voice files can be used for request shows, station IDs and segues, or audience voice-tracking for overnights, weekends, or holidays. The repository of information on listener preferences lets stations give their audience the programming they want, which will in turn increase ratings.

About RadioVoodoo

Headquartered in Williamstown, Massachusetts, RadioVoodoo produces technology that enables radio stations to take listener interactivity to a new level. With RadioVoodoo’s technology, listeners become the DJ, by influencing what the station plays, and getting their voices onto the radio. Current RadioVoodoo customers include stations from Clear Channel (NYSE: CCU), Infinity/Viacom (NYSE: VIA), Cox Radio (NYSE: CXR), and Emmis (NASDAQ: EMMS) among others.

For more information on the company, please visit the company’s website at http://www.radiovoodoo.com.

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