Quigo Technologies Adds Automotive Publisher Line-Up to AdSonar Exchange
NEW YORK — Quigo Expands Growing Network by Signing Agreements with Cars.com, AutoWeek.com, AutoTrader.com, UsedCars.com and CarPrices.com to Join Content Targeted Advertising Platform
Quigo Technologies, a leading developer of online marketing technologies, announced today that it signed agreements with several large automotive publishers to use AdSonar Exchange to place relevant text ads on their Web sites.
A targeted advertising and search platform, AdSonar Exchange matches advertisers and publishers with pinpoint precision using sophisticated technology in order to address the search relevancy issue. The new publishers boost the AdSonar Exchange network to include tens of millions of additional page views:
–Cars.com is the fastest-growing automotive marketplace for buyers, dealers and private-party sellers. Partnered with 200 leading newspapers, television stations and their Web sites, Cars.com is the destination for those looking to buy or sell a new or used car. With vehicle listings from more than 10,000 dealers as well as private-party sellers, Cars.com offers the best selection of new and used cars online, as well as the content, tools and advice to support the shopping experience.
–AutoWeek.com is the premier online resource for America’s most ardent automotive enthusiasts. The extension of AutoWeek Magazine, America’s largest weekly consumer car magazine, delivers the latest news, truck loads of useful information and sparkling insights on new cars and trucks, vintage vehicles, motorsports, automotive trends and the people who make it all happen — everything about “the automotive lifestyle.” AutoWeek.com attracts over 900,000 visitors and over 7,000,000 page views per month. AutoWeek is one of more than 30 magazines published by Detroit-based Crain Communications, Inc.
–AutoTrader.com is the Internet’s leading automotive marketplace and consumer information Web site. With more than 8 million unique monthly visitors to its 2.5 million listings, AutoTrader.com fundamentally improves the way people research, locate and advertise cars. Through innovative merchandising products such as multiple photos and comprehensive search functionality, AutoTrader.com unites buyer and seller online.
–UsedCars.com is the oldest and one of the most comprehensive one-stop Internet sites for buying and selling cars on the Internet. You can find auto financing, parts, car care tips, accessories, insurance, warranties, credit reports, credit repair, and advice. The site also features auction vehicles, car clubs, and articles. The site currently receives over 6 million impressions (page views) with over 500,000 unique visitors monthly.
–CarPrices.com was launched in January 1998 by Autofusion Corporation and is responsible for more than $2 million in new-car sales each day. The site features an easy-to-follow system, which guides consumers through the car-buying process. Prospective buyers can build, compare, save, and retrieve multiple vehicles using Build-A-Car(TM), a new state-of-the-art configuration technology. Finally, they can buy a car through the company’s SMART(TM) inventory search or Quick Quote retailing system.
Using Quigo’s one-of-a-kind technology, AdSonar Exchange’s advertising platform classifies Web sites by content topic as the first step to ensure the right ad will be placed on the most relevant Web page. AdSonar’s proprietary relevancy algorithms then sort through the topics and Web site to refine and determine an ideal match so that the right ad will be shown in front of the right consumer on the right Web page.
“We’re thrilled to announce five separate automotive publishers added to the AdSonar Exchange today,” said Michael Yavonditte, CEO of Quigo Technologies. “The quick ramp-up of the automotive marketplace in AdSonar Exchange again shows that the market approves of our vertical approach to contextual advertising. These five Web sites – all premium sites in their own right – ensure that companies selling auto-related good and services now have a clear best choice in cost-per-click advertising – the AdSonar Auto Exchange.”
About Quigo Technologies, Inc.
Quigo develops first-of-its-kind, marketing technology that helps businesses and consumers get more of what they want out of Internet search. ROI-based solutions for content-targeted advertising and search engine marketing form the basis for Quigo’s product offerings: AdSonar Exchange, a content-targeted advertising marketplace for advertisers and Web publishers; and FeedPoint, a search engine marketing solution for advertisers and search engine marketing agencies.
FeedPoint, AdSonar and Quigo are service marks of Quigo Technologies, Inc.
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