PROMO Magazine Launches First Branded Trivia Game for Promotion Industry

PROMO Magazine Launches First Branded Trivia Game for Promotion Industry

Do you know which soft drink comes from Waco, TX?

NEW YORK — PROMO([R]) Magazine, the magazine source for insights on promotion and integrated marketing, today announced the launch of the first branded advertising trivia game (advergame) for marketing executives. The PROMO Marketer’s Challenge, accessible at www.promomarketerschallenge.com, tests marketers with trivia on recent and recognizable marketing campaigns; famous products and launches; marketing terms and practices; and promotion tactics. Game players can track their high scores, challenge other marketers, and compete to win one of 20 prizes. PROMO Magazine and the PROMO Live Conference are properties of Penton Media, Inc.

The PROMO Marketer’s Challenge debuts today at www.promomarketerschallenge.com. The Marketer’s Challenge is part of the “promo for PROMO,” a branding campaign for the May redesign of the nearly 20 year-old title.

“PROMO is all about strategy, cleverness and execution in promotion marketing,” said Larry Jaffee, editorial director of PROMO. “We’re using a collection of promotion tactics to spread the word about our own new developments.”

The launch of the advergame reflects PROMO’s new focus on cutting-edge ideas that connect with its readership, in conjunction with “re-energization” of the brand’s design and content as a major business-to-business publication. PROMO is part of the Penton Media’s Marketing Media Group, which also includes PROMO Live, the promotion industry’s largest targeted conference and trade show; Chief Marketer([R]), a suite of e-newsletters for C-level marketers; and DIRECT([R]) and Multichannel Merchant([R]) magazines.

Sample questions for the advergame include the following:

– What soft drink was invented in Waco, TX in 1885?

a. Dr. Pepper

b. Coca-Cola

c. Pepsi

d. Ginger Ale

– Which brand did not run an ad during Super Bowl XLI that was

“user-generated”?

a. Chevrolet

b. Doritos

c. National Football League

d. Snickers

– Which advertising icon represents the Fruit Loops Brand?

a. Toucan Sam

b. Sonny the Cuckoo Bird

c. Jolly Green Giant

d. Eddie the Elf

– According to TNS Media Intelligence, which company has spent the

most money on Super Bowl advertising over the last 20 years?

a. Pepsi

b. Anheuser-Busch

c. General Motors

d. Disney

“We’re feeding off the creativity and marketing tactics our readers use themselves,” said Leslie Bacon, group publisher for Penton’s Marketing Media Group. “We’re engaging them with the same type of creative ideas they use to engage their own customers.”

“The Marketer’s Challenge is just that – a real challenge for all marketers, from the CMO down to the brand and product levels,” added Jaffee. “You have to be on top of your game. Questions touch on everything from prominent campaigns, to advertising icons, to spending trends and figures for certain media, to recent news and brand facts or data. We’re putting marketers on the other side of the coin, and, for once, they get to be ‘the target’ and compete for prizes.”

The platform for the game was created by interactive promotion agency Launchfire, based in Ottawa, Canada, which has created advergames and viral marketing solutions for Nestle, Gillette, Dell and Microsoft.

For nearly 20 years, PROMO has been a strategic partner for senior-level brand and agency marketers. PROMO provides the Ideas they need to create powerful promotions: behind-the-scenes insights; case studies of results-winning campaigns; and definitive analyses of industry trends. PROMO helps marketers make Connections with the suppliers they need to make their promotions happen; and integrate each promotion tactic seamlessly into their overall strategies for building strong, profitable Brands. The PROMO franchise includes PROMO magazine; PROMO Xtra and P&I e-newsletters; the PROMO Live conference and exhibition; and more. Visit www.promomagazine.com to learn more.

Penton Media, Inc. is the largest independent business-to-business media company in the U.S., serving more than six million business professionals every month. The company’s market-leading brands are focused on 30 industries and include 113 trade magazines, 145 Web sites, 96 industry trade shows and conferences, and more than 500 information data products. Headquartered in New York City, the privately held company is owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and its co-investors. For additional information on the company and its businesses, visit www.penton.com.

COPYRIGHT 2007 Business Wire

COPYRIGHT 2007 Gale Group