Perry Ellis International Names Mary Gleason President of Licensing
MIAMI — Perry Ellis International Inc. (NASDAQ:PERY) today announced the appointment of Mary Gleason as president of licensing. Gleason, a veteran brand-builder and fashion industry executive, will report directly to George Feldenkreis, chairman and chief executive officer.
In her new role at Perry Ellis International, Gleason is responsible for growing the company’s $23 million licensing business through expansion into new product categories and new markets. Perry Ellis International currently has license agreements with over 150 licensees, who generate approximately $500 million annually in wholesale sales. Perry Ellis International licenses 20 brands through all distribution channels domestically and overseas, including Perry Ellis(R), Jantzen(R), Original Penguin(R) and Gotcha(R).
Gleason’s career spans 25 years in fashion apparel, brand management and brand development. Prior to joining Perry Ellis International, she served as president of the Exeter Brands Group, a Nike subsidiary dedicated to building brands in the value retail channel. Before joining Exeter, Gleason served as president and CEO of Group 3 Design, a full-service brand management company with a portfolio of nationally marketed brands including the Starter brands, Bugle Boy, and McKids. Gleason has twice been ranked by DNR as one of the 100 Most Powerful People in Menswear.
Commenting on the appointment, Feldenkreis said: “Our portfolio of brands has never been stronger. This is a key moment to add a visionary marketer like Mary who can grow our brands around the globe. Her experience promoting flagship brands and reenergizing mature labels will help us maximize licensing opportunities in every channel.”
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men’s and women’s apparel, accessories, and fragrances. The company’s collection of dress and casual shirts, golf sportswear, sweaters, dress and casual pants and shorts, jeans wear, active wear and men’s and women’s swimwear is available through all major levels of retail distribution. The company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands including Perry Ellis(R), Jantzen(R), Cubavera(R), Munsingwear(R), Savane(R), Original Penguin(R), Grand Slam(R), Natural Issue(R), Pro Player(R), the Havanera Co.(R), Axis(R), Tricots St. Raphael(R), Gotcha(R), Girl Star(R) and MCD(R). The company enhances its roster of brands by licenses trademarks from third parties including Dockers(R) for outerwear, Nike(R) for swimwear, and PING(R) and PGA TOUR(R) for golf apparel. Additional information on the company is available at http://www.pery.com.
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