Nurun Atlanta and AutoTrader.com Partner on Interactive Advertising
ATLANTA — Nurun Inc. (TSX:IFN)
Online marketplace and agency will produce nationwide brand marketing and advertising.
AutoTrader.com, the world’s largest automotive marketplace, announced yesterday that it has partnered with Nurun Atlanta (formerly Ant Farm Interactive), a full-service interactive marketing firm, on all interactive marketing communications programs. Nurun Atlanta will develop and manage interactive marketing and advertising to support initiatives targeted at both car buyers and sellers.
“The Internet has redefined the automotive purchase process and the automotive classified space.Through its history of innovation, AutoTrader.com has become the number one choice for both buyers and sellers and the largest automotive marketplace on the Internet,” said Michael Koziol, EVP North America of Nurun.”We are extremely pleased to have been selected as the interactive agency of record for AutoTrader.com and are excited about the opportunity to support and extend the company’s marketing efforts to drive further growth among its consumer and dealer audiences.”
About Nurun Inc.
Nurun Inc. (TSX:IFN), a subsidiary of Quebecor Media Inc., is a firm specializing in interactive communications through new technologies. Nurun helps its clients develop their interactive strategy: from strategic planning and interface design to the implementation of technical platforms, online marketing programs and client relationships.
Since 1985, Nurun has worked with many prestigious companies and organizations such as: L’Oreal, the Groupe DANONE, BRP (Bombardier Recreation Products), Club Med, Pfizer, SkyTeam, Thomas Cook, Pleasant Holidays, Telecom Italia, Europcar, Canal+, and the Government of Quebec. With more than 450 professionals, Nurun has locations in major cities across Canada, the United States and in Europe. For more information, visit www.nurun.com.
In April 2004, Nurun acquired Ant Farm Interactive (AFI), a full-service interactive marketing communications firm located in Atlanta, Georgia. The firm has developed an expertise that includes: research and interactive marketing strategy, digital brand development, interactive advertising, and electronic customer relationship management. Recently renamed, Nurun Atlanta continues to serve leading companies such as Cingular Wireless, Disney, Earthlink, Equifax, The Coca Cola Company, The State of Georgia, and TIAA-CREF.
AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet’s leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location more than 2.5 million vehicle listings from 40,000 dealers and 250,000 private owners, which provide the largest selection of vehicles attracting more than 8 million unique visitors every month. Through innovative merchandising products such as multiple photos and auction-style listings and comprehensive search functionality, AutoTrader.com unites buyer and seller online – dramatically improving the way people research, locate and advertise vehicles. AutoTrader.com has been named “the most useful used car site” by consumers and driven the most online used car sales according to JD Power and Associates 2004 Used Autoshopper.com StudySM.
AutoTrader.com is a majority-owned subsidiary of Manheim, the world’s leading provider of automotive services to commercial sellers and automobile dealers. Manheim is a wholly owned subsidiary of media conglomerate Cox Enterprises, Inc., and AutoTrader.com’s principal stockholder and a key investor along with Landmark Communications, ADP, Inc., and the venture capital firm Kleiner Perkins Caufield & Byers.
Nurun Inc. (TSX:IFN)
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