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New Park Place Casino Web Sites Deliver “One Click” Convenience for Resort Destination Shoppers; Sites Designed to Drive Growth in Burgeoning Online Reservations

New Park Place Casino Web Sites Deliver “One Click” Convenience for Resort Destination Shoppers; Sites Designed to Drive Growth in Burgeoning Online Reservations

Business Editors & Travel Writers


Spurred by soaring growth in online room reservations, Park Place Entertainment Corporation (NYSE:PPE) this week is launching all-new Web sites for its 18 domestic resorts.

The new sites are designed to make it easier than ever for guests to reserve their hotel rooms over the Internet and access detailed information about the latest attractions, events and amenities at Park Place casino resorts. Features include:

— Convenient, easy-to-find reservation booking engines on each resort home page.

— Comprehensive, “one-stop” information about resort attractions, including shows, restaurants, shops, spas, golf courses and other leisure activities.

— Online access to a wider variety of rooms (including upgraded rooms and suites at many resorts).

— Multiple room reservations in a single transaction.

— Special calendars that highlight dates when the most attractive rates are available.

— Event and entertainment calendars that encourage guests to visit for a special event or a performance by their favorite entertainer.

— Valuable guest packages at many Park Place resorts that include gaming tournaments, weddings and other popular resort features.

“The new sites will offer tremendous benefits to our customers and our casino resorts,” said Park Place Senior Vice President of Electronic Commerce Frank Han. “These new sites deliver what online customers want the most — accurate information, powerful reservation tools and an elegant, user-friendly design.”

“For our casino resorts, we expect the new sites will drive faster growth in online reservations, which can significantly reduce costs while helping us build a better and longer-lasting relationship between the resort and its customers,” Han added.

“This new site architecture creates a platform for Park Place that will enable us to expand our Web marketing and customer relationship management initiatives. We’ll be doing a lot more on the Web,” Han said.

The launch of the new Park Place Web sites follows a year of dramatic growth in the company’s online hotel room reservations. At Park Place, hotel room reservations booked through resort Web sites in the first 11 months of 2002 increased 47 percent over the same period in 2001. The figure was up 156 percent over the first 11 months of 2000. Those figures do not include rooms booked online through third-party sites. From January through November 2002, Park Place sold more than 393,000 room nights on Park Place sites.

According to a 2001 study by PhoCusWright, the independent online travel research firm, hotel bookings on the Internet will grow to $6.7 billion this year. Jupiter Media Metrix, an Internet monitoring firm, forecasts that online bookings will account for nearly 19 percent of all travel bookings by 2005, while PhoCusWright’s outlook is even higher, at 29 percent.

At Paris Las Vegas, a 2,900-room resort, online reservations booked through for the year 2002 comprised 30 percent of its total “free and independent traveler” room segment. This segment includes rooms available for individual public sale, excluding rooms blocked for casino invited guests, group business and other room blocks unavailable for individual public sale.

Guests considering a trip to a Park Place resort can reach the new Web sites in several ways. Each site is accessible through the company’s main Web site:, which also has been revised and updated.

In addition, travelers can reach the new Web sites through each brand site. Links to each of the company’s Caesars resorts are at; Bally’s casino properties at; Grand Casinos at; Flamingo casino hotels at; and Park Place’s three Hilton-brand resort/casinos at

To celebrate the launch, Park Place resorts are making special promotions available exclusively at the company’s new resort Web sites. Internet-exclusive offers include spa packages, special rates, dining privileges and room upgrades. Offers are subject to availability. Other restrictions apply. Details are available at each resort’s Web site.

Travel agents may use the Park Place resort sites to book hotel accommodations. The booking engine includes a window for International Association of Travel Agents (IATA) numbers that identify commissioned travel industry specialists who have pre-registered with the properties. Travel agents who do not use IATA numbers also may contact the participating hotels to register.

Park Place Resort Web Site URLs

Atlantic City, New Jersey

Bally’s Atlantic City

Caesars Atlantic City

Atlantic City Hilton

The Claridge Casino at Bally’s

Las Vegas, Nevada

Bally’s Las Vegas

Caesars Palace

Flamingo Las Vegas

Las Vegas Hilton

Paris Las Vegas

Reno, Nevada

Reno Hilton

Lake Tahoe, Nevada

Caesars Tahoe

Laughlin, Nevada

Flamingo Laughlin

Tunica, Mississippi

Bally’s Tunica

Grand Casino Tunica

Sheraton Tunica

Gulfport, Mississippi

Grand Casino Gulfport

Biloxi, Mississippi

Grand Casino Biloxi

New Orleans, Louisiana

Bally’s Casino New Orleans

Elizabeth, Indiana

Caesars Indiana

About Park Place

Park Place Entertainment owns, manages or has an interest in 27 gaming properties operating under the Caesars, Bally’s, Flamingo, Grand Casinos, Hilton and Paris brand names with a total of approximately two million square feet of gaming space, 29,000 hotel rooms and 55,000 employees worldwide.

Additional information on Park Place Entertainment can be accessed through the company’s web site at

NOTE: This press release contains “forward-looking statements” within the meaning of the federal securities law, which are intended to qualify for the safe harbor from liability provided there under. All statements which are not historical statements of fact are “forward-looking statements” for purposes of these provisions and are subject to numerous risks and uncertainties that could cause actual results to differ materially from those expressed or implied in the forward-looking statements. Forward-looking statements include all financial projections, including projections of revenue, market share, earnings, EBITDA, free cash flow, statements of management’s plans, objectives or expectations of future economic performance, statements regarding new developments or opportunities, statements of belief, and/or statements regarding anticipated construction, development, or acquisition. Additional information concerning potential risk factors that could affect the company’s future performance are described from time to time in the company’s reports filed with the Securities and Exchange Commission, including the company’s Annual Report on Form 10-K for the year ended December 31, 2001 and the company’s quarterly reports on Form 10-Q for the quarters ending March 31, 2002, June 30, 2002 and September 30, 2002. These reports may be viewed free of charge at the following website: The company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

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