Mercantec Offers Free Guide to Opening a Web Store

Mercantec Offers Free Guide to Opening a Web Store

CHICAGO–(BUSINESS WIRE)–Sept. 29, 1997–

— “Always Open for Business” Leads Merchants to Successful Selling

in Cyberspace —

Mercantec, Inc., (www.mercantec.com), creator of Mercantec SoftCart(TM) for developing on-line stores, is offering a free guide, “Always Open for Business,” aimed at merchants interested in opening a store on the Web. The 19-page guide contains an “Are You Ready?” quiz for merchants and additional tips on how to successfully market and operate a store in cyberspace.

Mercantec designed “Always Open for Business” for small-to-medium sized, business to-consumer merchants who sell hard goods. Retailers that can benefit from the guide include existing store owners that are interested in pursuing the Web as a new sales channel, as well as potential merchants evaluating the Web as a primary sales channel.

“Opening a store on the Web should be an evolutionary, not a revolutionary, process for doing business,” said Andrew G. Parker, president at Mercantec, Inc. “Deciding to sell in cyberspace can be a logical, cost-effective way of expanding an existing `brick and mortar’ store. For new business owners, opening a virtual store can be an ideal opportunity to test market products to a potential worldwide customer base.”

The guide offers tips for merchants on topics such as determining readiness to open a Web store, researching and planning, marketing an on-line store and how to implement a Web site.

To request a free copy of “Always Open for Business — A Merchant’s Guide to Opening a Store on the Web” including tips on building a successful virtual store, call Mercantec at 630-305-3200, ext. 2 or send an e-mail message to info@mercantec.com. For more information, see http://www.mercantec.com.

About Mercantec, Inc.

As inventor of the “virtual shopping cart,” Mercantec, Inc., offers a complete retail electronic commerce solution for marketing and selling goods and services on the World Wide Web. Mercantec sells its products through a worldwide network of Internet Service Providers (ISPs) and Web hosting service providers, Web consultants, software developers, integrators and OEMs. Mercantec has sold more than 2,700 Mercantec SoftCart(TM) licenses and has recently been selected by Lockheed Martin to complete its electronic commerce offering to RETEX — The Retail Technology Buying Consortium, a not-for-profit cooperative of 1,500 retailers. Mercantec SoftCart(tm) software utilizes StateTrack(TM) technology to provide 100 percent shopper privacy.

Mercantec was founded in 1995 and is headquartered in Lisle, Ill. To learn more about Mercantec, visit the company Web site at http://www.mercantec.com.

CONTACT: Mary Beth Pandolfo

Mercantec, Inc.

630-305-3200, ext. 124

mpandolfo@mercantec.com

http://www.mercantec.com

or

Margaret Giffin/Amie Soden

Edelman PR Worldwide

312-240-3000

mgiffin@edelman.com

asoden@edelman.com

COPYRIGHT 1997 Business Wire

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