Mercado Software and ATG Form Alliance To Improve e-Catalog Offerings; Mercado Software’s IntuiFind Search Solution Is Now Available On ATG Dynamo 5 e-Business Platform

Mercado Software and ATG Form Alliance To Improve e-Catalog Offerings; Mercado Software’s IntuiFind Search Solution Is Now Available On ATG Dynamo 5 e-Business Platform

Business Editors/High-Tech Writers

FREMONT, Calif.–(BUSINESS WIRE)–March 26, 2001

Mercado(TM) Software Inc., the premier provider of e-Catalog search solutions, announced today an alliance with ATG, (Art Technology Group, Inc.), (Nasdaq:ARTG), the leading supplier of online customer management and electronic commerce solutions. The partnership enables joint customers to deploy Mercado Software’s IntuiFind(TM) e-Catalog search solution on the ATG Dynamo(R) e-Business Platform to significantly improve e-Catalog search, customer relationships, and overall site functionality.

Together, the two companies offer a comprehensive, high performance, end-to-end e-Commerce solution that provides customers with key buyer and seller benefits critical to the success of e-Catalog businesses.

To speed customer deployment of the joint solution, Mercado Software provides an IntuiFind Value Pack for ATG Dynamo 5. The Value Pack includes productivity enhancement tools as well as a subsystem for incorporating personalization and scenarios within search. Leveraging the Dynamo 5 subsystem for rules and scenarios, the Value Pack enables a non-technical business user to define personalization of search results plus search-driven scenarios, such as cross selling or e-Mail follow up.

“What we saw in ATG, was an excellent opportunity to collaborate with a leading e-Commerce company that, like Mercado Software, is focused on improving customer satisfaction,” said John Sliney, Vice President of Marketing for Mercado Software. “The ATG Dynamo e-Business Platform, enhanced by IntuiFind’s search capabilities, is a major breakthrough for e-Catalog businesses that want to manage their customer relationships better and significantly improve performance. I am confident that our list of joint customers will grow rapidly as the new solution from our partnership becomes a must-have for forward-thinking e-Catalog businesses.”

“ATG has turned to Mercado Software to solve our customers’ need for a robust, intuitive, and scalable e-Catalog search solution,” said Ken Volpe, Vice President of Product Management at ATG. “As a result of our partnership with Mercado Software, we can recommend to customers a search solution that is unique in its ability to leverage existing catalog structures, help users to find what they want, and speed deployment.”

Built from the ground up to search content-rich e-Catalogs, Mercado Software’s IntuiFind lets buyers find exactly what they are looking for, regardless of spelling, terminology, or wording–all without the need to understand the complexities of the underlying data structure. It bridges the gap between the buyer’s terminology and the e-Catalog’s content. IntuiFind features more than 50 powerful linguistic knowledge banks designed specifically to allow intuitive access to e-Catalogs stored in structural databases. Its business-driven search capabilities combine powerful search with merchandising logic and personalization information to improve the seller’s bottom line.

IntuiFind can be rapidly deployed, as it does not require modification of existing data structures, while its open APIs provide quick integration with ATG Dynamo’s extensible platform and reduce time to market for joint customers.

The ATG Dynamo e-Business Platform helps companies build and manage Web environments that use personalized content to promote customer satisfaction. ATG Dynamo is based on a high-performance, server-side Web application platform and targeting engine, and it offers a complete set of commerce applications for building and managing online storefronts, promotions, billing, and advertising. Customers greatly benefit from ATG Dynamo’s flexible, yet powerful, order management, order processing, and fulfillment capabilities that meet the needs of even the largest B2B or B2C sites. The Dynamo product suite provides one of the most scalable and reliable solutions available in the market today, and the integration of Mercado Software’s IntuiFind with ATG’s platform will improve customer sales and customer satisfaction — critical benefits for e-Catalogs that intend to stay competitive in the fluctuating e-Commerce space.

About the Companies


ATG is a leading provider of online customer relationship management and electronic commerce products and services. ATG offers an integrated suite of Java application server-based products and services, as well as related application development, integration and support services. The ATG Dynamo e-Business Platform enables Global 2000 enterprises, as well as new businesses using the Internet as their primary business channel, to understand, manage and build their online customer relationships and to more effectively market, sell, and support their products and services over the Internet. With its network of more than 250 solution partners, ATG has delivered e-Business solutions to over 670 companies worldwide including 3M, Aetna Services, Inc., American Airlines, Blockbuster, BMG Direct, ChipCenter, Eastman Kodak, HSBC, Herman Miller, J. Crew, Sun Microsystems, and Target. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America, Europe, Asia and Australia. For more information go to

Mercado Software

Mercado Software is the leading provider of e-Catalog search solutions for improving online buying and selling. Designed from the ground up for e-Commerce, Mercado Software’s IntuiFind provides B2B, B2C, e-Marketplaces, and e-Procurement with powerful search solutions ensuring customers quickly find products they look for. This intuitive search significantly improves browser-to-buyer conversion rates and customer satisfaction and retention to help increase site profitability. IntuiFind also provides e-Catalogs with business-driven search, which includes merchandising and personalization capabilities to improve sales. Mercado Software’s customers include major e-Commerce companies such as, Tower Records, Blockbuster Video, Webvan, Firmbuy,, Caterpillar Corporation, US Office Products, Quelle and BellSouth. Headquartered in Fremont, Calif., Mercado Software also has offices in Dallas, New York, Minneapolis, Tel Aviv, Israel, and Uxbridge, England, its European headquarters. For more information, visit

Note to Editors: Dynamo, ATG, and Art Technology Group are registered trademarks of Art Technology Group, Inc. Mercado, IntuiFind, Search That Sells, and Finding Is Buying are trademarks of Mercado Software Inc. All other company and product names mentioned herein are trademarks of their respective holders.

COPYRIGHT 2001 Business Wire

COPYRIGHT 2001 Gale Group