Lyon & Associates Wins Three Awards in International Web Design Competition; Web Site Design for siteROCK, Scale Eight and Wireless Knowledge Awarded

Lyon & Associates Wins Three Awards in International Web Design Competition; Web Site Design for siteROCK, Scale Eight and Wireless Knowledge Awarded

Business Editors/High-Tech Writers

ENCINITAS, Calif.–(BUSINESS WIRE)–Nov. 20, 2000

Lyon & Associates, a high-tech creative services agency, announced today that it has won three WebAwards from the Web Marketing Association for outstanding corporate web site design. Selected from more than 900 entries, the firm received two Standard of Excellence WebAwards for Wireless Knowledge (www.wirelessknowledge.com) and siteROCK (www.siteROCK.com) corporate sites and an Outstanding Web Site WebAward for Scale Eight’s (www.s8.com) corporate site.

“In designing these web sites, we were brought in at the ground level,” said Mark Lyon, principal at Lyon & Associates. “This is where we can provide the most value. We emphasize information structure and basic usability principles in our site design, and we pay particular attention to the writing on a site.”

The WebAwards competition is conducted by the Web Marketing Association, Inc. (WMA), an independent organization founded with the purpose of evaluating and recognizing the standard of excellence on the World Wide Web. Entries were judged based on design, innovation, content, interactivity, navigation, ease of use and use of technology.

“Winners of the 2000 WebAwards represent some of the best web sites on the Internet today,” said William Rice, president of the Web Marketing Association. “The WebAward competition is becoming one of the ways the leading interactive agencies are demonstrating to clients the effectiveness of their web development. Corporate interactive departments also find winning a WebAward shows company management that their Internet investments are on the right track.”

The competition was judged by a team of independent Internet professionals representing the various relevant disciplines of Web site development. Judges included members of the media, advertising executives, site designers, corporate marketing executives, content providers and webmasters. A complete list of the winning sites can be found at the WebAward web site at www.webaward.org.

About Lyon & Associates

Lyon & Associates’ passion for brand building is matched only by the firm’s commitment to client satisfaction. Founded in 1991, Lyon & Associates brings strategic thinking to broadcast and print advertising, interactive media, and other creative projects. Clients include 3Com Corp., siteROCK, Quantum, ONI Systems, Com21 and Aerocast. For more information, visit www.lyonassoc.com.

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