L’Oreal Paris Chooses R/GA to Be Its International Interactive Agency
NEW YORK — L’Oreal Paris announced today the appointment of R/GA as its interactive agency of record worldwide. R/GA will be handling the interactive advertising duties for L’Oreal Paris for all its categories – cosmetics, skincare, haircolor and haircare. R/GA was awarded the account after a comprehensive six-month agency review.
“R/GA has impressed us with their ability to present a 360(degree) vision of the Internet experience whilst respecting the highly specific image and identity of the L’Oreal Paris brand. The brand’s “premium” image will thus be enriched via new consumer oriented services. Finally, being a premium brand today means providing real at-home services. For all these reasons we have chosen R/GA,” says Youcef Nabi, L’Oreal Paris International General Manager.
“We were very impressed with R/GA’s legacy in creating rich, engaging experiences that truly connect with consumers,” says Carol Hamilton, President of the L’Oreal Paris division of L’Oreal USA, Inc. “R/GA’s brand experience and expertise in video production were key to our decision and we’re confident that our new partnership with R/GA will help bring the L’Oreal Paris brand to the consumer in new and exciting ways online.”
“We’re thrilled to be given the opportunity to create transformative brand experiences for L’Oreal Paris,” said Bob Greenberg, chairman and CEO of R/GA. “With its long history of iconic advertising, L’Oreal Paris is widely considered the most recognized beauty brand in the world. Our team is already collaborating on innovative new ways to engage consumers.”
As interactive AOR, R/GA will be responsible for developing and implementing the global vision and strategy to support the L’Oreal Paris brand. The scope of work spans the entire L’Oreal Paris portfolio. Engagements will include brand campaigns, global web presence, eCRM programs, and emerging media, such as mobile marketing and interactive television.
R/GA (www.rga.com) works with many Fortune 500 companies and world-class brands such as Avaya, Lowe’s, Nokia, Nestle Purina, Subaru, Verizon, and Verizon Wireless. Founded in 1977, R/GA has received the top creative awards for film, broadcast, and interactive. R/GA is part of The Interpublic Group (NYSE:IPG), one of the world’s largest advertising and marketing services organizations.
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