Selects Be Free, Inc. as Performance Marketing Partner; Leading Online Business Solutions Center Launches Be Free-Enabled Affiliate Program Selects Be Free, Inc. as Performance Marketing Partner; Leading Online Business Solutions Center Launches Be Free-Enabled Affiliate Program

Business/Technology Editors

MARLBOROUGH, Mass.–(BUSINESS WIRE)–October 30, 2000

Be Free, Inc. (Nasdaq: BFRE), the leading provider of hosted online marketing services, including affiliate marketing and personalization, today announced that it has partnered with, a leading online business and document solutions center. Utilizing Be Free’s full-service affiliate marketing solution, has developed and launched a performance-based affiliate marketing program.

Through the program, provides approved affiliate partners with easy-to-generate and compelling promotional links, which can be placed on their web sites and linked directly to’s online design application. For each online sale of customized business stationery generated through a link on an affiliate partner’s site, will provide that affiliate partner with a commission.

“’s affiliate marketing program allows us to increase market reach, lower customer acquisition costs and increase sales through performance-based marketing,” said Shelia Lowery, affiliate program manager, “Be Free’s technology has provided us with an effective way to build our customer-base.

“Businesses and individuals alike are using the Web to procure business-related services, including the creation and printing of business stationery,” said Gordon Hoffstein, chairman and CEO, Be Free, Inc. “Through this performance marketing program, will be able to take advantage of the growing business market and the power of its well known brand name, and reach out to potential new customers right on the very content and community sites they visit daily.”

About Performance-based Affiliate Marketing

Performance marketing allows online marketers, like, to increase sales, drive traffic, generate qualified leads and extend brand reach through relationships with online selling partners–or affiliates. These performance partners provide meaningful context for a marketer’s link and allow the marketer to target consumers with particular interests, knowledge and spending habits, while paying only for the performance of their promotions. By paying only for results, marketers lower their customer acquisition costs and increase the power of their marketing budgets. Be Free offers a truly customer-focused approach to performance-based affiliate marketing, offering an entire suite of affiliate marketing services, from scaleable infrastructure and tracking technology, to industry knowledge and value-added services.

Companies interested in becoming a affiliate partner can find more information at


Headquartered in Alexandria, Va., is a leading online business and document solutions center that puts the customer in control of powerful online tools, expert advice and Kinko’s network of more than 1,000 digitally connected branches. Through its new, time-definite Web-based print and ship service, enables customers to easily print, finish and deliver their documents, same day in 34 major markets and overnight throughout the country. In addition, liveDesigner, the company’s innovative, proprietary design application, allows customers to create their own personal and corporate identities that can be applied to various products in just a few simple steps. By offering convenient access to online tools such as these, is providing a valuable extension to the high-quality products and services Kinko’s has delivered for over 30 years. has partnerships with FedEx, America Online and, and its shareholders include Kinko’s, Inc.; Clayton, Dubilier & Rice; Flatiron Partners; Chase Capital Partners; America Online and others.

About Be Free, Inc. (Nasdaq: BFRE)

As a leading provider of hosted online marketing services, including affiliate marketing and personalization, Be Free helps companies successfully market online. By simply plugging into Be Free’s marketing infrastructure, services and knowledge, e-businesses can reach more people with the right offers across multiple channels. For more information about Be Free, its BFAST(sm) affiliate marketing service or its BSELECT(sm) personalized product and content recommendation service, visit

All names are trademarks or registered trademarks of their respective owners.

Statements in this news release about Be Free, Inc. may be considered forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. These statements are based on the Company’s current expectations, hopes, beliefs and estimates. These statements involve risks and uncertainties that could cause actual results to differ materially from those anticipated or projected. Further information about the risk factors that could affect the Company’s performance are contained in the Company’s filings with the Securities Exchange Commission, including but not limited to its S-1 dated November 3, 1999 and its S-1 dated March 29, 2000.

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