Junior Achievement Goes Online with MainXchange Stock Market Challenge for Teens

Junior Achievement Goes Online with MainXchange Stock Market Challenge for Teens

ENGLEWOOD, N.J.–(BUSINESS WIRE)–Nov. 12, 1999–

Teams of young investors-in-training at schools across the country are signing up to participate in “Stocks That Rock!(tm),” the virtual investment challenge presented by MainXchange, the leading “cashless” commerce and investing site for teens, and sponsored by Junior Achievement, the world’s largest and fastest-growing nonprofit economic education organization. Students who register for free participation in “Stocks That Rock” at the MainXchange educational site at http://www.MainXed.com through November 15 receive $100,000 of MainXchange’s virtual currency to build their virtual portfolios. First prize for the team holding the winning portfolio on December 15th is an all-expenses paid weekend in New York City and a Wall Street tour.

“We’re pleased to sponsor the “Stocks That Rock” competition utilizing the award-winning MainXchange stock market simulation,” says Nancy Brown, Junior Achievement’s vice president of research and development. “Today’s teenagers are the Internet generation, and they’re coming of age during a period of great technological and economic growth. JA is evolving to help young people meet the changing economic and business challenges of the new millennium. By partnering with MainXchange, we’re helping young people develop financial literacy and confidence by building responsible investing habits in a fun, safe and rewarding environment while helping schools to meet national curriculum standards.”

“We’re proud to work with JA’s extensive community-based network to reach millions of motivated students worldwide,” says Jeanne Moellendick, MainXchange’s vice president for education. “Most kids can’t participate in some of the Internet’s most popular and challenging activities, such as online stock trading, shopping and auctions,” notes Moellendick. “We believe that young people — many of whom will soon be saddled with hefty student loans — should develop and practice smart skills for the digital marketplace long before they get that first credit card or brokerage account.”

About “Stocks That Rock!(tm)”

Teen participants in the “Stocks That Rock!(tm)” competition at MainXed receive $100,000 in virtual currency to purchase virtual shares of public companies traded on the NASDAQ, American and New York Stock Exchanges using real-time authentic investment resources. At the end of the competition period, the team with highest-gain portfolio wins an expenses-paid weekend in New York City with a tour of Wall Street. Another Stocks That Rock!(tm) competition is scheduled to run from February 1 to March 31, 2000.

About Junior Achievement

Junior Achievement (JA) is the largest and fastest-growing nonprofit economic education organization in the world. Each year, 3.6 million elementary, middle and high school students across the U.S. participate in JA programs. An additional one million young people in 106 countries also take part in JA programs on an annual basis. Since 1919, JA has been evolving to meet the demands of a complex, changing world, adapting new ideas and techniques to educate and inspire young people to value free enterprise, understand business and economics and be workforce ready. The national Junior Achievement Web site is located at http://www.ja.org.

About MainXchange and MainXed

MainXchange.com, the leading “cashless” commerce and investment site for the Internet generation, and the educators’ site MainXed.com are operated by MainXchange, Inc., a privately-held, venture-backed corporation currently headquartered at 2 North Dean Street, Englewood, NJ 07631-2807 with development operations in Tel Aviv, Israel.

MainXed at http://www.MainXed.com is the MainXchange site for educators, where students nationwide participate in interactive financial learning activities that meet national curriculum standards for mathematics, social studies, economics and technology, including the current “Stocks That Rock!(tm)” competition presented in cooperation with Junior Achievement.

MainXchange.com attracts influential, financially savvy 12 to 24 year-olds now coming of age on the Internet by providing real-world incentives for developing life-long financial skills. MainXchange teens gain valuable experience with money — earning it, investing it and spending it — within a fun, safe and rewarding environment where virtual currency buys real, brand-name products. MainXchange activities, including its award-winning stock market simulation, the Internet’s first “cashless auction,” trivia games, chat and message boards, are provided free of charge at http://www.MainXchange.com with support from sponsors including Tommy Hilfiger, Donna Karan, Kaplan Educational Centers and The Learning Company.

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