Jumpstart Automotive Media and ValueClick Media Form Exclusive Sales Representation Agreement; Behavioral Targeting Gives Automotive Marketers the Edge in Reaching the In-market Consumer
SAN FRANCISCO & WESTLAKE VILLAGE, Calif. — Jumpstart Automotive Media, the industry’s only advertising network exclusively focused on the automotive industry, and ValueClick, Inc. (Nasdaq:VCLK) today announced an agreement for Jumpstart to exclusively represent all of ValueClick Media’s online display advertising and lead generation inventory to the automotive industry. Automotive marketers now have access to advanced behavioral targeting techniques to increase the supply of available advertising inventory targeted to in-market automotive consumers.
Knowing that in-market consumers spend less than five percent of their time conducting automotive research during the eight-to-twelve weeks they are typically in the market to purchase a vehicle, serving online advertisements throughout their entire Web browsing experience is imperative. Consumers who visit either a Jumpstart in-market automotive site or an automotive marketer’s specific site can be “re-targeted” when they appear on any of ValueClick Media’s 13,500 sites, which collectively reach more than 121 million unique users each month in the U.S. According to eMarketer, automotive Internet advertising will reach $2.7 billion, or 15 percent of all U.S. online advertising, in 2007.
“We are pleased to be able to offer our clients the vast reach of the ValueClick Media network to identify and serve ads to prospective auto buyers,” says Jumpstart Automotive Media’s CEO Mitch Lowe. “Auto marketers today have a huge appetite for both behaviorally and contextually targeted ads that introduce or promote features of their major brands and help get buyers into dealerships. The ValueClick Media relationship extends the reach Jumpstart offers to automotive marketers. Moreover, ValueClick Media brings a level of expertise and technology, such as user re-targeting and lead generation that drives immense value to our advertisers.”
“This agreement represents the integration of one of the best `vertical’ ad networks with one of the most established `horizontal’ ad networks,” says David A. Yovanno, general manager of ValueClick Media. “Jumpstart is clearly the leading provider of online marketing solutions for the in-market automotive marketer. They have extraordinary relationships with all domestic and imported car makers and a great number of dealers. By gaining access to our network and solutions, and by deploying our behavioral targeting technology, Jumpstart will provide automotive marketers the increased scale and performance they demand today.”
About Jumpstart Automotive Media
Jumpstart Automotive Media, Inc. (http://www.JumpstartAutomotiveMedia.com) partners with leading web publishers to create the Internet’s largest and highest quality community of car shoppers. Jumpstart’s targeted reach and innovative marketing programs help automotive manufacturers and dealers improve their advertising results and help web publishers achieve a maximum return on their audience. Jumpstart counts every automotive manufacturer and more than one thousand automotive dealers as customers. Key partners include NADAguides, Vehix, Consumer Guide Automotive, J.D. Power Autos, Google, Yahoo, and eBay.
About ValueClick Media
ValueClick Media is one of the largest and most effective online advertising networks, reaching over two-thirds of U.S. Internet users across more than 13,500 quality sites. Offering innovative solutions to advertisers through its advanced display and lead generation platforms, ValueClick Media leverages its expertise, scale, extensive targeting capabilities and market-leading optimization technology to accomplish both direct response and brand marketing objectives. For publishers, ValueClick Media offers comprehensive solutions to earn the highest revenue for their available advertising inventory. For more information: www.valueclickmedia.com.
About ValueClick, Inc.
ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest integrated online marketing companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and significant revenue for publishers. Through its individual brands, ValueClick’s performance-based solutions allow advertisers and publishers to reach their potential through all online marketing channels, including display advertising, affiliate marketing, lead generation, search, e-mail, and comparison shopping. ValueClick brands include Commission Junction, HiSpeed Media, Mediaplex, PriceRunner, ValueClick Media, and Webclients. For more information: www.valueclick.com.
This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, ValueClick’s ability to successfully integrate its recently completed Fastclick and Webclients acquisitions, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under “Risk Factors” and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including: its Annual Report on Form 10-K filed on March 31, 2006 and amendment to its Annual Report on Form 10-K/A filed on April 21, 2006; its current report on Form 8-K filed on February 27, 2006; recent quarterly reports on Form 10-Q and Form 10-Q/A; other current reports on Form 8-K; its amended registration statement on Form S-4 filed on September 27, 2005; and its final prospectus on Form 424B3 filed on September 28, 2005. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
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