Fleishman-Hillard Launches Global Competitive Intelligence Services to Help Clients Succeed in a Volatile Business Environment

Fleishman-Hillard Launches Global Competitive Intelligence Services to Help Clients Succeed in a Volatile Business Environment

Business Editors

ST. LOUIS–(BUSINESS WIRE)–June 13, 2001

Provides real-time analysis of strategies

of current and emerging competitors

Fleishman-Hillard International Communications today announced the establishment of a worldwide Competitive Intelligence capability to provide clients with the high-quality, strategic communications analysis required to create and maintain a competitive advantage in a complex, volatile business environment.

“Today’s information environment is as confusing as it is rich,” said Lisa Richter, senior partner and leader of Fleishman-Hillard’s research capabilities. “But enterprise knowledge – when collected and analyzed for strategic competitive insight – can provide our clients with both communications and business advantages.”

Fleishman-Hillard’s Competitive Intelligence group provides this service to corporate decision makers worldwide by mining digital information retrieval sources, industry analyst databases, and traditional resources, and leveraging 30 years of professional research experience to assist organizations in making better business decisions.

“Knowledge management provided by our Competitive Intelligence division has developed rapidly because of client requests from around the globe,” Richter said. “Clients are seeking specialized assistance in articulating and communicating competitive business strategies – and Competitive Intelligence fills that need.

“Demand for this practice has been so significant in the United States that we are now establishing its presence in much of the world,” Richter said. “This week, we are officially launching Competitive Intelligence in Asia from our Hong Kong office. Later this year we will also launch this practice from our European headquarters in London.

“In 2000, we began providing daily, competitive news analyses and briefings to Latin American clients through our Miami office,” Richter said, adding that European needs are currently handled out of the U.S.

“Our Competitive Intelligence products are wide-ranging,” said Ronda Sauget, co-leader of the core capability at the Fleishman-Hillard St. Louis headquarters. “Typically, clients request a 2-3 page daily analysis of media coverage, a monthly or quarterly ‘share of voice’ indicating media footprint, or information from industry experts. Clients will also request in-depth, customized analyses of current or developing industry trends or specific target audience behavior.

“We also analyze Internet message board postings about clients, which are retrieved by our Online Services group,” Sauget said. “Moreover, our Primary Research group can assess consumer behavior and opinion by conducting traditional or online focus groups and surveys with customers of our clients, as well as investors or employees.”

Sauget and colleague Ron Penoyer, senior vice president, head up Fleishman-Hillard’s veteran Competitive Intelligence team. Sauget formerly conducted market intelligence activities for the 8th District Federal Reserve Bank, and has more than 15 years experience in management, corporate training, and client service. She also has extensive background in marketing and marketing research, including designing and implementing surveys; conducting, analyzing, and summarizing interviews and focus groups in the areas of new product development research and customer service and satisfaction; and market intelligence monitoring.

Penoyer has more than 20 years of experience in planning and executing many corporate public relations and financial communications functions, providing critical information for corporate decision-making. His communications and research expertise includes executive counsel, investor relations, crisis management, community and minority relations programs, corporate identity and branding programs, speech writing, and research for international acquisitions.

Fleishman-Hillard Inc., based in St. Louis, is the leading public relations firm in the world. The firm operates throughout North America, Europe, Asia, Latin America, Australia, and South Africa through its 79 owned offices. For more information, please visit the Fleishman-Hillard Web site at www.fleishman.com.

Fleishman-Hillard is a part of Omnicom Group Inc. (NYSE:OMC), a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations, and other specialty communications services to over 5,000 clients in more than 100 countries.

SOURCE: Fleishman-Hillard International Communications

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