EParties.com Appoints Invitation Designer to the Stars as Chief Style Mogul; Marc Friedland Provides First Digital Invitation Designs in New Role

eParties.com Appoints Invitation Designer to the Stars as Chief Style Mogul; Marc Friedland Provides First Digital Invitation Designs in New Role

Entertainment and Features Editors

SANTA MONICA, Calif.–(ENTERTAINMENT WIRE)–March 17, 2000

Motifs are Based on Hollywood-Movie-Awards-Themed Parties

eParties.com, the Internet’s one-stop “party portal,” today announced that Marc Friedland, the country’s leading invitation designer, has been named the site’s Chief Style Mogul.

Friedland will create online invitations exclusively for eParties.com. His first online invitation designs debut today and are themed to inspire Academy Awards(R) night parties.

Friedland, founder of Creative Intelligence Inc., America’s premier company for social marketing, is known for invitations that evoke emotion, create energy and build anticipation for highly celebrated events. He counts Steven Spielberg, Elton John and Oprah Winfrey among his clients.

“Marc’s creative talents and renowned celebrity invitations make him the perfect choice for eParties’ Chief Style Mogul,” said eParties Chief Executive Officer David Haddad. “His sense of style provides visitors to our site with inspiration for their own get-togethers, as well as the same sophistication that goes into creating invitations for many of the country’s high-profile events.”

For Friedland, this new venture is equally exciting as it marks a significant evolution in his company’s development. “This is our first foray into creating online invitations,” said Friedland. “When we saw eParties’ plans for the site, we felt they really understood what value our experience offers and felt it was the perfect place for us to take our work online.”

eParties Designs by Friedland

eParties’ hosts and their guests can now experience the same excitement and anticipation that celebrities feel when they receive a Marc Friedland invitation. In conjunction with Friedland’s appointment today, eParties unveiled exclusive online invitations for awards-night-themed parties. The Hollywood-style invitations will elegantly set the party tone while helping the host manage RSVPs and coordinate party details.

To send an awards-night-themed party invitation, style-conscious hosts should visit eParties.com (www.eparties.com) and select “Awards Night” under the “Start a Party” heading. From there, creating a party is easy … just follow the easy-to-use directions.

Additional Contributions

In addition to serving as eParties’ Chief Style Mogul, Friedland’s collection of luxury stationery, which was launched at Bergdorf Goodman and Neiman Marcus, and his celebrated book, “Invitations by Marc Friedland,” will be available in the eParties store this April. Friedland will continue to create online invitations exclusively for eParties and will also contribute his inspiration and expertise to the site’s editorial.

About eParties.com

eParties was founded to help bring people together for enjoyment and celebration. With an exciting array of captivating invitations and proprietary products, eParties is the complete party-planning source for everyone from the party sophisticate to the party impaired. This Spring, eParties will debut a comprehensive party store, as well as inspiring editorial developed by leaders in the entertaining and party design field.

With more than 180 million parties taking place in the U.S. annually, party planning and hosting is more than a $50 billion-a-year industry. As the Net’s one-stop shopping and planning portal, eParties is uniquely poised to capture a significant share of this market.

With headquarters in Santa Monica, eParties was founded in October 1999 as the first start-up idea from Santa Monica-based eCompanies.

About Marc Friedland

Friedland is founder of Creative Intelligence Inc., a multi-faceted communications arts agency developing remarkable pieces with amazing results — ranging from captivating invitations and personalized writing papers to high impact marketing materials, dynamic press kits and corporate image development.

Friedland and his Creative Intelligence Inc. team of 15 apply their ingenuity and creativity to produce unique works of art that capture and communicate the essence and passion of any event. Friedland has designed invitations for awards night after-parties hosted by the Hollywood Stock Exchange and InStyle magazine. Selections from his stationery collection will be included in the baskets given to presenters at this year’s Academy Awards(R).

Note to Editors: Academy Awards(R) is the trademark and service mark of the Academy of Motion Picture Arts and Sciences. This site is neither endorsed by nor affiliated with the Academy of Motion Picture Arts and Sciences.

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