E3Expo, A.I.A.S. and The Graphic Arts Council of LACMA Announce Sixteen Pieces of Art Selected for “Into the Pixel” Exhibition of Digital Art from Games

E3Expo, A.I.A.S. and The Graphic Arts Council of LACMA Announce Sixteen Pieces of Art Selected for “Into the Pixel” Exhibition of Digital Art from Games

Business/Entertainment Editors & High-Tech Writers

E3Expo 2004


Juried Exhibition at E3Expo 2004 Showcases the Intersection

of Digital and Traditional Art Worlds

The Electronic Entertainment Expo (E3Expo) today announced the artworks to be featured in “Into the Pixel,” a juried exhibition of computer and video game art on display at this year’s E3Expo. The sixteen featured pieces were selected from more than 120 submissions by a jury of interactive entertainment industry art veterans and experts from the traditional art field.

“Into the Pixel” will run May 13-14 in the Concourse Lobby at the Los Angeles Convention Center, and be accessible to the more than 60,000 interactive entertainment industry executives, designers, developers, animators, journalists and retailers who attend E3Expo. An “online gallery” will feature the artists’ work at www.E3Insider.com, beginning May 13. The exhibition is a joint project of E3Expo, The Academy of Interactive Arts & Sciences, and The Graphic Arts Council of LACMA (LA County Museum of Art), and presented by Spike TV.

“With the increasing recognition of computer and video games as an important part of our culture, there is also a growing appreciation for the digital artistry that underlies many games,” says Doug Lowenstein, President of the Entertainment Software Association, the trade association representing U.S. computer and video game publishers and the owner of E3Expo. “This groundbreaking exhibition celebrates the artistic achievements of today’s computer and video game artists, and dramatizes the fact that such art deserves to be viewed with the same respect as other more traditional contemporary artistic expression.”

“Into the Pixel:” Selected Artworks & Artists

Artwork Title Artist Names Company Game Title


Autumn Race Joakim Svarling Digital Illusions/ Rallisport

Jonas Norberg Microsoft Challenge 2


Boiling Point Alan Hunter Reflections/Atari Driv3r

Ali Dogramaci

Clarence Lansang


Crash Andrey Efimov Vicarious Visions/ Crash Nitro

Nitro Kart Bryan Shutt VUG Kart

Di Davies

Dimitri Yakimovich

Dina Lesovaya

Gap-Yuel Seo

Jason Timmons

Timothy Higgins


Crimson Keisuke Kikuchi TECMO Fatal Frame 2

Butterfly Hitoshi Hasegawa

Makoto Shibata


Enzo Ben O’Sullivan Microsoft PGR – 2

in Florence Gren Atherton

Mark Sharratt

Matt Watts


High Moon Umberto Bossi Sammy Studios Darkwatch

Chris Hung

Daniel Herrera

Farzad Varahramyan

Francis Co

Francis Tsai

Hyon “Mario” Kim

Ivan Power

J.R. Salazar

Marc Mackin

Mohammed Davoudian


Jak Zoomer Bob Rafei Naughty_Dog Jak 2

Jason Martinsen

Jeremy Lai-Yates

Reuben Shah


MechAssault Josh Nizzi Day 1 Studios MechAssault

2 Pilot 2 : Lone Wolf


Merchant Bobby Wolfe Tesseraction/ Enigma:

Raider Howard Day DreamCatcher Rising Tide


Nova Harley Huggins Blizzard StarCraft:



Ryu Tomonobu Itagaki TECMO Ninja Gaiden

Hayabusa Hiroaki Matsui


SNK vs. Falcoon SNK NEOGEO SNK vs.

Capcom: USA Consumer Corp. Capcom:

SVC Chaos SVC Chaos


Sore Throat Charlie Wen Sony Computer God of War

Entertainment America


Spirit Strike Ryan Wilkerson Climax/Microsoft Sudeki


Swamp Team Ubi Soft Myst:



Vince Beep Industries Beep Industries/ Voodoo Vince



“The hundred twenty or so submissions for this art show had a wide range of subjects and artistic approaches,” says juror Matt Gleason. “I looked at each as if it were a painting. The pieces I chose, many of which made the final cut, all shared a sophisticated sense of composition. It became a quick study in what techniques were being taught to designers and which were being invented by artists.”

For more information about “Into the Pixel” art, artist and jurors, please refer to www.e3artexpo.com.

“Spike TV is proud to sponsor such a worthy event which celebrates the incredible achievements in video game artwork,” said Albie Hecht, President, Spike TV, and the presenting sponsor of “Into the Pixel.”

Into the Pixel Jury:

Matt Gleason, COAGULA Art Journal

Matt Gleason founded Coagula Art Journal in 1992 and continues as its editor and publisher today. The New York Times described him as a famously provocative Los Angeles art critic, while the L.A. Weekly once referred to him as a cranky, self-exiled gossipmonger. Along with John Baldessari, Dave Hickey and Agnes Martin, Gleason starred in the 1998 art world documentary “Art City: Simplicity.”

Celia Pierce, Associate Director, Univ. of Calif. Game Culture & Technology Lab

Celia Pearce is the Associate Director of the University of California’s Game Culture & Technology Lab and Media Arts Research Manager for the UC Irvine division of California Institute for Telecommunication and Information Technology. She has spent the past twenty years as game designer, artist, researcher, teacher and author. She is a member of the Interactive Game Developer’s Association (IGDA) a founding board member of the Digital Games Research Association (DiGRA), and a regular contributor to Game Studies Journal.

David Perry, Shiny Entertainment

David Perry, the president and founder of Shiny Entertainment, has been a gaming industry visionary for the past 20 years. Shiny’s most recent project was “Enter the Matrix,” based on the sequel to the blockbuster action thriller “The Matrix” from Warner Bros. and directors Larry and Andy Wachowski.

Jason Rubin, Executive Juror, Naughty Dog

Jason Rubin, co-founder of Naughty Dog, has developed games since 1985. Rubin, partner Andy Gavin and the Naughty Dog team are responsible for the creation and development of the first four “Crash Bandicoot” titles.

Billy Shire, La Luz de Jesus Gallery

Native Los Angeleno Billy Shire is best known as the prodigious owner of the Soap Plant, Wacko stores and La Luz de Jesus Gallery. Shire’s gallery, La Luz de Jesus, is one of the most important, groundbreaking galleries in Los Angeles and has garnered a considerable reputation with collectors, galleries and artists around the world.


“Into the Pixel” is presented by Spike TV, with generous donations from Progressive Beverages/Han Soju, Palm Bay Imports/Cavit Wine and Fuze Beverages.

About E3Expo

E3Expo is the world’s premier trade show for computer and video games and related products. The show, now in its 10th year, is owned by the Entertainment Software Association (ESA), the U.S. association dedicated to serving the business and public affairs needs of the companies publishing interactive games for video game consoles, handheld devices, personal computers, and the Internet. For more information, please visit www.e3expo.com or www.theesa.com.

About the Graphic Arts Council

Established as an independent institution in 1965, the Los Angeles County Museum of Art, LACMA, has assembled a permanent collection that includes approximately 100,000 works of art representing regions throughout the world from ancient times to the present, making it the premier encyclopedic visual arts museum in the western United States. LACMA has organized its curatorial departments into innovative centers for art that foster multidisciplinary collaboration across the museum. Located in the heart of one of the most culturally diverse cities in the world, the museum uses its collection and resources to provide a variety of educational, aesthetic, intellectual, and cultural experiences for the people who live in, work in, and visit Los Angeles. The Graphic Arts Council supports the Department of Prints and Drawings and encourages appreciation in the field of original works of art on paper.

About the Academy of Interactive Arts & Sciences

The AIAS is a non-profit member organization of over 3500 members, solely dedicated to serving the entertainment software industry. The Academy’s board includes senior executives from the major videogame companies, including Sony, Nintendo, EA, Microsoft, Atari, Take Two, Activision, THQ and Ubisoft. Current members represent such varied fields as: art and graphics, animation, acting, interactive design, production, software engineering, sound design and music, testing and quality assurance, video and special effects, editorial and storyline writing, as well as the business segment of the industry. The mission of the Academy is to: Promote and advance common interests in the worldwide entertainment software community, recognize outstanding achievement in interactive content and the entertainment software community and conduct an annual awards show and enhance the image and awareness of entertainment software.

Note to reporters/editors: To view and download the selected artwork, please go to: http://www.e3artexpo.com/selected.php

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