DirectTrack Affiliate Platform First to Integrate with Bid Management Tool; Combines with KeywordMax to Create Powerful Link Between Affiliate Marketing and Paid Search Campaigns

DirectTrack Affiliate Platform First to Integrate with Bid Management Tool; Combines with KeywordMax to Create Powerful Link Between Affiliate Marketing and Paid Search Campaigns

MINNEAPOLIS — Direct Response Technologies, a leading provider of affiliate technology and e-marketing solutions and business unit of Digital River, Inc. (NASDAQ:DRIV), today introduced the DirectTrack Bid Management service. The new Web-based service, which is designed to help affiliates increase their paid search sales, offers integrated online tools that manage bids for paid search campaigns and track ROI. The service integrates Direct Response Technologies’ DirectTrack affiliate management platform with its KeywordMax paid search bid management tool. This is the first service offering in the affiliate market to combine an affiliate platform with a paid search tool.

“The marriage between DirectTrack and KeywordMax will empower affiliates to make better and smarter market offers on paid search engines,” said Jason Wolfe, Direct Response’s president. “We are excited to see the results from integrating what we believe are some of the most powerful marketing mechanisms used on the Internet – affiliate marketing and paid search.”

By taking advantage of the DirectTrack Bid Management service, DirectTrack clients will gain access to advanced features that can help them more effectively track and measure ROI. These features include:

–The ability to view commission data and pay-per-click cost data in one place by keyword;

–At-a-glance reports that provide fraud analysis as well as ROI data from keywords and engines; and

–Time-saving, automatic pay-per-click bidding for managing ranks and budgets, and bidding on cost-per-action goals.

Today, the DirectTrack platform powers more than 150 affiliate networks and 500 merchants, carrying nearly 40,000 offers to more than 200,000 affiliates around the world. DirectTrack’s platform supports the sale of physical and digital goods across a wide variety of affiliate models, including sales, clicks, leads and impressions.

KeywordMax bid management tools are used by search engine advertisers to automate bidding and track the performance of paid and free listings. The tools have been used by thousands of online merchants and search engine management agencies to manage paid and organic search campaigns.

About Direct Response Technologies

Direct Response Technologies, a business unit of Digital River, offers Web-based direct marketing services and an affiliate management platform that enable online merchants to track, manage and report on their affiliate relationships, partnerships, and keyword buys with search engines. Direct Response Technologies is located in Pittsburgh, PA.

About Digital River, Inc.

Digital River, Inc., a global leader in e-commerce outsourcing, builds and manages online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as Cologne, Germany; London, England; Shannon, Ireland; Luxembourg, Luxembourg; Taipei, Taiwan; and Tokyo, Japan. For more details about Digital River, visit the corporate Web site at or call 952-253-1234.

Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.

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