Crave Entertainment and BradyGames Sign Multi-Book Deal; BradyGames Granted Exclusive Rights to Several Crave Titles

Crave Entertainment and BradyGames Sign Multi-Book Deal; BradyGames Granted Exclusive Rights to Several Crave Titles

Business Editors & Entertainment Writers

LOS ANGELES–(ENTERTAINMENT WIRE)–March 25, 2002

Crave Entertainment today announced an agreement granting BradyGames(R), the leading publisher of premium strategy guides, the official and exclusive strategy guide rights for several current and upcoming Crave games.

Some titles covered under the agreement include:

— Ultimate Fighting Championship(TM): Tapout for Xbox(TM) video game system

and Ultimate Fighting Championship(TM): Throwdown for PlayStation(R)2 computer

entertainment system: BradyGames shows you all the moves — from ground action

to kicking and punching — to make you the Ultimate Fighting Champion.

— Mace Griffin Bounty Hunter(TM)for Xbox and PC: BradyGames aids Ranger in

balancing space play and ground play on his mission to seek justice.

— Freedom Force(TM)for PC: BradyGames saves the day as players create their

own squad of superheroes in this tactical comic book role-playing game.

— Global Operations(TM) for PC: BradyGames offers the best strategy for this

team-based first person shooter.

“Crave Entertainment has an incredible line-up of games, with innovative original titles as well as some hot licenses,” said David Waybright, director of publishing at BradyGames. “We look forward to building a strong relationship with Crave, and supporting more of their upcoming releases.”

“BradyGames has such talent and diligence in creating its top-quality strategy guides,” said Martin Spiess, senior vice president of global marketing at Crave Entertainment. “We are confident that Brady will enhance the players’ experiences, further advancing the entertainment value of Crave’s games.”

Ultimate Fighting Championship: Tapout Official Strategy Guide and Global Operations Official Strategy Guide are available now at electronics, book and software retailers.

About BradyGames

With more than 18 million guides in print, BradyGames, an imprint of the Pearson Technology Group, is a leader in the electronic entertainment publishing industry with value-priced strategy guides for video and PC-based games. Drawing on the strength of its partnerships with several leading game companies, BradyGames enhances the gaming experience by providing guides to match the look and feel of each game it covers. For the latest hints and cheats, visit http://www.bradygames.com and Take Your Game Further(TM).

About the Pearson Technology Group and Pearson Education

The Pearson Technology Group is the world’s largest provider of consumer and professional computer, information technology, engineering and reference content. As one of the industry’s leading innovators in both print and digital formats, PTG’s imprints include Que, Sams, New Riders, BradyGames, Prentice Hall PTR, Addison Wesley Professional/Cisco Press and Peachpit/Adobe Press.

The Pearson Technology Group is an operating unit of Pearson Education, the world’s leading education publisher with offices in 30 countries. Pearson Education is the global education business of Pearson plc, the international media group. For more information, visit http://www.pearsoned.com

About Crave Entertainment

Based in Los Angeles, Crave Entertainment is a privately held publisher of videogame entertainment products. The company’s best-selling line-up features top brands and franchises such as Ultimate Fighting Championship(TM) and Tokyo Xtreme Racer(TM).

Crave produces games for the major console platforms including Game Boy(R) Advance, Nintendo GameCube(TM), the PlayStation(R) game console, PlayStation(R)2 computer entertainment system, the Xbox(TM) video game system from Microsoft, and for the PC. For more information about Crave Entertainment, visit http://www.cravegames.com.

Note to Editors: Xbox and Microsoft are trademarks of Microsoft Corp.

COPYRIGHT 2002 Business Wire

COPYRIGHT 2002 Gale Group