Company Profile for Recreational Equipment, Inc.

Company Profile for Recreational Equipment, Inc. – REI

Business Editors


Recreational Equipment, Inc. (REI), the nation’s leading retailer of quality outdoor gear and clothing, was founded in 1938 as a consumer cooperative by a group of Pacific Northwest mountaineers seeking quality climbing equipment.

While anyone may shop at REI, members pay a one-time $15 fee and receive a share in the company’s profits through an annual patronage refund based on their purchases.

A portion of REI’s profit is set aside each year for support of conservation and recreation causes. REI has given more than $9 million since 1976 to such efforts around the nation. In 2002, REI awarded more than $1 million for conservation, outdoor recreation and environmental stewardship projects.

As of March 2003 REI operates 65 retail stores in 24 states; two online stores, and; and an adventure travel company, REI Adventures.

Company: Recreational Equipment, Inc. (REI)

Headquarters Address: 6750 S. 228th St.

Kent, Washington 98003

Main Telephone: 253/395-3780


Type of Organization: Cooperative

Industry: Retail: Specialty

Key Executives: CEO: Dennis Madsen

COO: Sally Jewell

CFO: Brad Johnson

Public Relations

Contact: Randy Hurlow

Phone: 253/395-5877


Public Relations

Contact: Lora Flewelling

Phone: 253/395-5957


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