Bolt.com On Team for Lids.com Commerce Launch; Premiere Hat Retailer To Market New Store On Teen Portal

Bolt.com On Team for Lids.com Commerce Launch; Premiere Hat Retailer To Market New Store On Teen Portal

NEW YORK–(BUSINESS WIRE)–Nov. 8, 1999–

Bolt.com (www.bolt.com), one of the largest Internet destinations for teens, today announced a strategic partnership with Lids, the world’s largest Internet hat company retailer, to advertise and promote Lids.com to Bolt’s audience of 3 million teens. Lids.com is the online retail arm of Lids, aimed at providing fast and efficient shopping to online customers.

The marketing partnership recognizes Bolt.com as a leader in the teen space by capitalizing on Bolt.com’s offerings in advertising, research, and commerce to mold an effective campaign for the hat retailer. Customized ads will be featured in Bolt channels including sports, style, music, movies and college.

“This extensive marketing campaign is a perfect example of how Bolt’s targeted teen demographic is a perfect fit for a premium retailer,” offered Brad Mehl, VP of Marketing for Bolt.com. “We have access to a large teen audience of three million and can provide an end to end marketing solution with creative sensibility for our partners.”

“Lids.com is positioned to bBolt Inc. (http://www.bolt.com) is one of the laillion pages on the site per month. Bolt.com is tores offer the world’s largest and most in-depth selection of sport, lifestyle and brand name hats. Additionally, the company’s fully integrated e-commerce solution, lids.com, offers the widest assortment of hats available on the Internet. The company is headquartered in Westwood, Massachusetts.

COPYRIGHT 1999 Business Wire

COPYRIGHT 2000 Gale Group