Black Pearl Names David Ludvigson Chief Executive Officer

Black Pearl Names David Ludvigson Chief Executive Officer

Business Editors/High-Tech Writers

SAN FRANCISCO–(BUSINESS WIRE)–Nov. 14, 2001

Black Pearl, Inc., an innovative producer of enterprise integration software, today announced the appointment of David Ludvigson as the company’s new chief executive officer. “We’ve been looking for someone with David’s experience in building technology-based companies, and we’re very happy he’s joining us,” said co-founder and CTO Lisa Hammitt, who spearheaded the search. “With our second major product on the horizon, he joins us at an exciting time. His track record in developing customer and partner oriented organizations makes him exactly who we need to drive our growth while meeting the needs of our customers.”

Mr. Ludvigson brings an impressive array of experience from his various roles as president, COO, CFO and VP of Worldwide Sales and Marketing. Most recently, he served as president of InterTrust Technologies Corporation, the leading provider of digital rights management software. Before InterTrust, Mr. Ludvigson served as COO and CFO of Matrix Pharmaceutical, where he was responsible for both the operational and financial development of the company. He has also held executive roles at NeTpower, IDEC Pharmaceuticals Corporation, Conner Peripherals, MIPS Computer Systems and Unisys Corporation.

“Black Pearl has a compelling vision of enterprises bridging their full range of customer intelligence with their business processes to efficiently strengthen customer relationships. In today’s economic climate, technologies that simultaneously lower costs and increase market responsiveness are well-received,” commented Mr. Ludvigson. “I’m happy to be joining the company and am looking forward to contributing to Black Pearl’s growth and success.”

As CTO, Ms. Hammitt will renew her attention to keeping the company’s products and technology sharply focused on meeting present and future customer requirements. “Our strength is in our technology and we’re committed to leveraging it to satisfy our customer’s most demanding requirements,” added Mr. Ludvigson.

About Black Pearl

Black Pearl provides software for enterprises to make real-time, operational decisions based on large amounts of data located in disparate systems. Black Pearl’s Knowledge Broker combines business process modeling with customer intelligence in a flexible, real-time advice engine. The underlying technology includes an XML-based data abstraction capability that connects multiple information services, including real-time feeds. Through the application of various predictive models and client-established business rules, the data are then converted into intelligent, context sensitive offers for use in a variety of business scenarios.

Black Pearl was founded in 1998 and is located in San Francisco. Investors include Advanced Technology Ventures, Reuters, Information Technology Ventures, the Intel 64 Fund, PaineWebber, and Dain Rauscher Wessels. For more information, contact Black Pearl at www.blackpearl.com, info@blackpearl.com or 888/550-5701.

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