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Alta Communications and Top Management Lead Investment Round into Retail Systems Alert Group

Alta Communications and Top Management Lead Investment Round into Retail Systems Alert Group

NEWTON, Mass. — Boston-based private equity firm Alta Communications, along with Tom Friedman and Brian Kilcourse have finalized a new investment for the industry-leading Retail Systems Alert Group (RSAG).

RSAG serves the Extended Retail Industry (ERI) by providing insight and analysis about a broad spectrum of issues and trends, creating forums for fostering thought leadership through face-to-face and online events and providing multiple access points to a highly qualified audience of ERI professionals. This investment will support the continued expansion and optimization of RSAG’s portfolio of fact-based, research-driven web, conference and exposition services.

“This investment represents a major endorsement of our strategy towards multi-channel media agnostic content delivery that began two years ago,” said Friedman, who serves as Chairman of the company he founded more than 20 years ago. “I am enthusiastic about the both the direction of the company under the new leadership of the recently hired CEO, Brian Kilcourse, and new events and products we are launching.”

Kilcourse has over ten years experience as a CIO in the retail industry. He is a recognized leader in the industry and has received several awards and accolades during his tenure as CIO.

“Our team is very enthusiastic about the additional investment and support from Alta Communications and Tom Friedman,” said Kilcourse, who assumed the role of CEO and President of RSAG in June 2006. “We look forward to continuing to serve the needs of companies and technology providers in the Extended Retail Industry with highly relevant and valuable content.”

“RSAG delivers a unique value proposition to the Extended Retail Industry, and we are confident in its mission to best serve this unique industry and community,” said Lane MacDonald, General Partner of Alta Communications.

About Retail Systems Alert Group

For more than 20 years, RSAG (www.retailsystems.com) has been covering the extended retail industry through its conferences, print, and online channels. It is the only company offering market-driven original industry research combined with the media channels to distribute it. An integrated media & research company run by former retailers and focused exclusively on the extended retail industry, RSAG thought leaders have more than 75 years of combined industry experience.

About Alta Communications

Alta Communications (www.altacomm.com) is a Boston-based private equity firm which focuses exclusively on opportunities in the media and telecommunications industries. Alta’s partners possess over 100 years of collective communications investment experience, making Alta the partner of choice for several of today’s leading media and telecommunications companies. Currently Alta manages $1.5 billion of aggregate capital and is making new investments out of its $500 million Alta IX fund.

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