Business Wire

AirTouch to Support Driver Education; High School Curriculum Package Teaches Safe Use of Cell Phones

AirTouch to Support Driver Education; High School Curriculum Package Teaches Safe Use of Cell Phones

Business/High Tech Editors

SALEM, Ore.–(BUSINESS WIRE)–Feb. 18, 2000

AirTouch Cellular today introduced a curriculum package designed to teach young drivers that, when operating a car, the first responsibility is safe driving. The educational video and printed materials are being sent free of charge to approximately 200 schools throughout Oregon.

The announcement was made this morning at a press conference hosted by Drugs. Drinking. Driving. Don’t, a multi-facted, statewide partnership dedicated to educating Oregonians on the importance of traffic safety and the perils of impaired driving.

&uot;AirTouch, through its community relations program, is making the Cellular Telephone Safety Test video and printed materials available free to high school drivers’ education programs throughout the state,&uot; said Kelley DeLaney, vice president for AirTouch’s Northwest Area. &uot;While cellular phones can be an invaluable tool — in contacting emergency personnel or helping others in need — we want to help train young drivers how to use a cellular phone safely.&uot;

Produced to appeal to teenagers, the video uses seven scenarios to teach safe driving and responsible cell phone use. In addition, eight safety tips reinforce the video’s message that safety is a driver’s first responsibility.

&uot;We developed this program because cellular phones have become a way of life for many drivers,&uot; DeLaney explained. &uot;And it is apparent that any number of activities — including eating, playing with the radio or CD, talking with passengers, or irresponsible use of a wireless phone — can distract a driver. We hope this program will help drivers develop good habits and an awareness of the need to focus on their main responsibility: safe driving.&uot;

AirTouch is sending the Cellular Telephone Safety Test program free to traffic safety education coordinators in 200 schools throughout Oregon. Districts desiring more copies of the materials can order them free of charge via a postcard in the original package. The program, which was introduced last year in Washington, will be rolled out this year to school districts throughout all states served by AirTouch’s Western Region.

AirTouch serves nearly 10 million U.S. cellular customers and PCS customers on a proportionate basis. Its ventures operate in 25 states and 22 of the top 30 U.S. markets. AirTouch’s Western Region includes the states of Washington, Oregon, Idaho, Utah, Arizona, Wyoming, Colorado, New Mexico, Nebraska, North Dakota, Minnesota, and Iowa. AirTouch is part of Vodafone AirTouch Plc, the world’s largest wireless communications firm, based in the United Kingdom.

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