1-800-FLOWERS.COM Earns Honors

1-800-FLOWERS.COM Earns Honors


–Named one of “Top 50” best websites by Internet Retailer magazine

–Flower Trug(TM) (by Jane Carroll) selected as one of Oprah Winfrey’s top holiday gifts

–Company also Named One of Top Three E-tailers Using Site Search

1-800-FLOWERS.COM, Inc. (NASDAQ:FLWS), a leading multi-channel retailer and floral authority with more than twenty-five years of experience providing thoughtful gifts for all occasions, announced today some recent honors that the Company earned heading into the holiday shopping season.

Internet Retailer named the Company as one of its Top 50 Best of the Web online retailing sites, an honor that 1-800-FLOWERS.COM(R) also earned in 2003. The Company was selected in the Flowers/Gifts/Jewelry category. “1-800-FLOWERS.COM has been innovative in using the web to create a national brand of fresh flowers,” said Kurt Peters, editor of Internet Retailer. “It operates a well-designed, well-organized site that uses the power of the web to present products in new and appealing ways.”

Additionally, the Flower Trug(TM) by Jane Carroll was recently selected by Oprah Winfrey as one of her Ultimate Holiday Gifts under $100 for 2004. The Flower Trug (available exclusively at 1800flowers.com and jane-carroll.com) is a combination of vase and votive candle (see attached image). The base of each Trug is made of antiqued aged wood in a deep chocolate finish and arrives with fresh flowers in shades of raspberry and burgundy. After the flowers have faded, each glass holder fits a standard-size votive candle.

1-800-FLOWERS.COM was also named one of the top three retailers in site search in a recent study conducted by Jupiter Research. The report, “Retail Site Search, Site Rankings and Best Practices,” states that e-tailers should use site search to guide shoppers. “Our guided navigation within the search results allows our users to easily refine their search by relevant criteria, such as relationship, price, product category, occasion and more to find their gift easier,” said Christopher Barca, 1-800-FLOWERS.COM’s Senior Manager of Website Marketing and Development. “This functionality allows us to better serve our customers by pointing them in the direction of best selling and appropriate product choices.” Drugstore.com and CompUSA.com were ranked numbers one and three, respectively, in Jupiter’s top three.

“Honors like these are very important to a company like ours,” said 1-800-FLOWERS.COM CEO Jim McCann. “They demonstrate our ongoing commitment to providing our customers with great gifts and a shopping experience that is both easy and enjoyable.”

About 1-800-FLOWERS.COM(R)

For more than 25 years, 1-800-FLOWERS.COM, Inc. (NASDAQ: FLWS) has been the leading innovator in the floral industry, taking the extra step to help people connect and express themselves quickly and easily with exquisite floral gifts crafted with care by renowned artisans and the nation’s leading florists, as well as distinctive non-floral gifts appropriate for any occasion or sentiment. The Company provides gift solutions same day, any day, offering an unparalleled selection of flowers, plants, gourmet foods and confections, gift baskets and other impressive unique gifts. As always, satisfaction is guaranteed, and customer service is paramount with quick, convenient ordering options, fast and reliable delivery, and gift advisors always available. Customers can shop 1-800-FLOWERS.COM 24-hours a day, seven-days a week via the Internet (http://www.1800flowers.com); by calling 1-800-FLOWERS(R) (1-800-356-9377); or by visiting a Company-operated or franchised store. The 1-800-FLOWERS.COM family of brands also includes home decor and garden merchandise from Plow & Hearth(R) (1- 800-627-1712 or http://www.plowandhearth.com); premium popcorn and specialty treats from The Popcorn Factory(R) (1-800-541-2676 or http://www.thepopcornfactory.com); gourmet foods from GreatFood.com(R) (http://www.greatfood.com); and children’s gifts from HearthSong(R) (http://www.hearthsong.com) and Magic Cabin(R) (http://www.magiccabin.com).

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