Yahoo! Boots Up for U.S. Ski, Snowboard Sponsorship – Yahoo! Inc. to sponsor Big Air and Style series – Brief Article
SANTA CLARA, CALIF.–Yahoo! inked an integrated marketing and content agreement with the US. Ski and Snowboard team. Yahoo! Sports will receive title sponsorship this season’s “Big Air & Style” series, three nationally televised competitions on the snowboard circuit, and serve as a sponsor of seven additional freestyle and snowboarding races Snowboard team members will wear a Yahoo! Sports patch on their uniforms and the Ski and Snowboard team will utilize Yahoo!’s network of Web properties as a marketing platform for athlete chats, e-commerce initiatives and sweepstakes.
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