Van Melle Readies Sour Launch, Backs with TV Spots – Brief Article – Statistical Data Included
ERLANGER, K.Y.–Van Melle busts into the sour candy arena with Airheads Xtremes. Strawberry flavor rolls first, in single packs and peg bags, by back to school; blue raspberry orange and apple follow next year. Sour extension gets ad boost, along with TV spots for Airheads taffy. Airheads spent $2.6 million on measured media last year, per Competitive Media Reporting. Sampling provides additional support.
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