Top brands in network primetime2000 – Brief Article – Illustration – Statistical Data Included
Top brands in network
primetime–2000
Spending (in millions)
1. McDonald’s $235.8
2. Burger King $133.0
3. Taco Bell $111.2
4. KFC $99.5
5. Coca-Cola Classic $89.9
6. Radio Shack $88.1
7. Wendy’s $84.1
8. Sprint Long Distance, Residential $83.6
9. Discover card $77.9
10. Saturn LS $76.8
11. MSN Internet Services $74.4
12. Sprint PCS Digital Service $69.6
13. Visa card $69.0
14. Pepsi $67.8
15. Philip Morris Cos. $63.6
16. Budweiser $61.2
17. Sears $59.8
18. Pizza Hut $58.6
19. Coors Light $58.2
20. MasterCard $57.9
21. Nissan Maxima $57.4
22. Home Depot $57.1
23. 1-1800-COLLECT $54.6
24. Volkswagen Beetle $51.0
25. Bud Light $47.6
26. Olive Garden $47.5
27. Office of National Drug Control $46.7
28. Dr Pepper $46.2
29. 1-800-CALLATT $43.4
30. Subway $42.9
31. Snap.com $42.9
32. Truth About Smoking $42.4
33. Volkswagen Jetta $41.2
34. Gap $40.8
35. Apple Macintosh iMac $40.7
36. JC Penney $40.6
37. Domino’s $40.4
38. Victoria’s Secret $40.0
39. Vioxx $39.6
40. Office Depot $38.6
41. Wal-Mart $38.0
42. Intel $37.2
43. Sprite $37.2
44. Schwab.com $36.9
45. Philip Morris Cos. public service $36.8
46. 10-10-220 long distance $36.4
47. Nike $36.2
48. Claritin $35.4
49. Meridia $35.4
50. Target $35.3
Change vs. ’99
1. McDonald’s -1.8%
2. Burger King -15.0%
3. Taco Bell 6.8%
4. KFC 26.5%
5. Coca-Cola Classic 102.3%
6. Radio Shack 87.7%
7. Wendy’s 8.8%
8. Sprint Long Distance, Residential 17.4%
9. Discover card 128.5%
10. Saturn LS 95.0%
11. MSN Internet Services NA [*]
12. Sprint PCS Digital Service -9.0%
13. Visa card 24.1%
14. Pepsi 63.0%
15. Philip Morris Cos. 141.4%
16. Budweiser 38.4%
17. Sears 73.4%
18. Pizza Hut 58.5%
19. Coors Light 20.8%
20. MasterCard 32.3%
21. Nissan Maxima 0.7%
22. Home Depot 6.1%
23. 1-1800-COLLECT 35.2%
24. Volkswagen Beetle 283.0%
25. Bud Light 25.6%
26. Olive Garden 6.0%
27. Office of National Drug Control -3.3%
28. Dr Pepper 9.6%
29. 1-800-CALLATT -1.6%
30. Subway -8.8%
31. Snap.com -23.2%
32. Truth About Smoking NA [*]
33. Volkswagen Jetta -32.2%
34. Gap -27.2%
35. Apple Macintosh iMac 142.9%
36. JC Penney 116.6%
37. Domino’s 4.6%
38. Victoria’s Secret 58.9%
39. Vioxx 1097.7%
40. Office Depot 84.7%
41. Wal-Mart -8.3%
42. Intel -17.2%
43. Sprite 50.6%
44. Schwab.com 242.6%
45. Philip Morris Cos. public service 58.3%
46. 10-10-220 long distance -27.0%
47. Nike -9.7%
48. Claritin -7.7%
49. Meridia 82.3%
50. Target 159.5%
Source: Competitive Media Reporting
(*.)Did not advertise in 1999
COPYRIGHT 2001 BPI Communications, Inc.
COPYRIGHT 2001 Gale Group
