Mercury Revs Up Book Donations lied to Mountaineer Intro – Lincoln Mercury launches goodwill campaign – Brief Article
DEARBORN MICH. — Lincoln Mercury is launching a goodwill campaign to coincide with the debut of the Mercury Mountaineer SUV. Called the Mercury Mountaineer Drive for Literacy, the joint venture between Mercury, Random House Children’s Books and First Book — a national non-profit that provides books to children from low-income families — will distribute books in 60 cities and all 50 states. The summerlong campaign is funded by a $1 million donation from Mercury.
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