Let-it-Snow Mobile – Brief Article
Becky Ebenkamp
Bring it on, says Mercedes in regards to inclement weather, which it boasts is no big deal for its E-Class. Vintage weather icons–a rooster-topped vane, a thermometer, a cartoon-cloud map– are interspersed with shots of a car playing in the snow. Meanwhile, a soundtrack of the blues tune “Stuck on You” (I’m gonna stick like glue, because I’m stuck on you”) drives the point home.
Product: E-Class vehicles
Marketer: Mercedes-Benz, Montvale, N.J.
Agency: Merkley Newman Harty, N.Y.
Markets: National
Key Players: MNH: Andy Hirsch, Randy Saitta, Marty Orzio, executive creative directors; Mike Rosen, art director; Dave Johnson, copywriter; Gary Grossman, executive producer
COPYRIGHT 2001 BPI Communications, Inc.
COPYRIGHT 2001 Gale Group
