Hyundai Drives ‘Advantage’ Campaign with $25M – Brief Article
LOS ANGELES–Hyundai Motor America plans to spend $25 million over the next six weeks for its new “Hyundai Advantage’ warranty campaign, breaking this week. Two similar 30-second spots, created by Bates USA West, Irvine, Calif., depict the 1999 Tiburon model with text and a voiceover describing ‘America’s Best Warranty.” The spots maintain the car maker’s current tagline “Driving is Believing.” The ads air on national network and cable stations through mid-December and are supported by national print, outdoor and radio work.
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