Heinz, Hershey, Wendy’s Cook up $20M for Grinch Video/DVD – Universal Pictures’ Dr.Seuss’How the Grinch Stole Christmas motion picture – Brief Article
UNIVERSAL CITYCALIF–Universal Pictures’ blockbuster Dr.Seuss’How the Grinch Stole Christmas debuts on video and DVD Nov. 20 with expected $20 million in media support from Heinz, Hershey and Wendy’s (Brandweek Online, March 23). Heinz is a new partner, but Hershey and Wendy’s promoted the film’s release last fall; other Grinch theatrical sponsors such as Kellogg, Sprite and Nabisco were not listed as video/DVD partners. Universal plans a month-long November campaign putting Grinch stickers on 100 million bananas.
COPYRIGHT 2001 BPI Communications, Inc.
COPYRIGHT 2001 Gale Group