Heineken Supports Hispanic Christmas Promo with TV Ads – Brief Article
WHITE PLAINS, N.Y–Continuing its Hispanic marketing push, Heineken USA is bringing back its Parranda Navidena (“Christmas Party”) promotion and backing it with a TV spot from Vidal Partnership, N.Y, airing in seven markets. The 30-second spot, airing in New York, Boston, Hartford, Conn., Providence, R.I., and Miami, Tampa and Orlando, Fla., plays off the Hispanic tradition of unannounced visits to friends’ and families’ homes, in this case with only homes serving Heineken making the cut. Tagline, in Spanish, declares, “Your Christmas party starts here. How great it sounds!”
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