Energy Brands Tightens Beverage Lid, Cans Six SKUs
WHITESTONE, N.Y.–Energy Brands is slashing six under performing Go-Go drinks in favor of a Go-Go Energy beverage being launched next month. Trendy ingredients such as Ashwagandha, Guarana and Yerba Mate are part of the recipe. bliss, Buzzkill, Express, Frenzy, Kombat, Passion and Quench have been axed. Marketing, via Lloyd, New York-with the tagline: “Wake Up”–includes POP materials and grass roots outreach program at nightclubs. Former SoBe sales exec Bob Miller has been tapped as Energy’s new vp-sales.
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