Coke Realigns Marketing
Theresa Howard
Coca-Cola has realigned branding responsibilities and promoted several execs as part of a broader marketing department reorganization designed to strengthen the company’s brand-building and volume-generating efforts.
Leading the roster is a promotion for Frank Bifulco, elevated from vp to svp for Coca-Cola USA operations marketing. Steve Koonin, vp of marketing asset management, now shifts to Coca-Cola USA vp of consumer and presence marketing, adding marketing responsibilities for Sprite, Fresca, Diet Sprite, Minute Maid, Nestea and Cool from Nestea to his presence-marketing duties.
Todd Putman moves to executive assistant to Andrew Angle, gm of Coca-Cola USA operations, after serving as managing director of consumer marketing overseeing Coke, Sprite and the diet and adult portfolio. Putman now handles local market management, value-driven marketing and innovation strategies for Coke’s marketing programs.
Tom Reddin, formerly managing director, occasions, now is vp of Coca-Cola USA operations and consumer marketing, reporting to Bifulco. Ten directors and assistant vps were elevated to vp positions in fountain and operations.
COPYRIGHT 1999 BPI Communications, Inc.
COPYRIGHT 2000 Gale Group
