U.S. food export showcase introduces buyers to sellers
When U.S. food exporters can’t go abroad to meet importers, why not let buyers come to them? That is exactly the stance taken by organizers of the U.S. Food Export Showcase, sponsored by the National Association of State Departments of Agriculture (NASDA). The Showcase will be held in conjunction with the Food Marketing Institute’s (FMI) International Supermarket Industry Convention and Educational Exposition, May 9-12, at McCormick Place in Chicago.
The Showcase is supported, in part, by the Foreign Agricultural Service (FAS), which is promoting the show’s benefits worldwide.
“The 1993 FMI show, featuring the U.S. Food Export Showcase, will offer visitors from abroad the chance to explore the most complete array of U.S. food products ready for export ever assembled,” said Suzanne Hale, director of the FAS AgExport Services Division. “Food industry professionals will find a wide selection of specialty foods from all parts of the United States, including regional, ethnic, health, convenience and upscale gourmet products.”
The FMI show is established as a premiere exposition, displaying industry innovations. The 1993 event – featuring over 270 new companies in the U.S. Food Export Showcase – will offer even more value to international visitors.
Hale applauded the joint venture between NASDA and FMI. “We are pleased that both organizations are placing increased emphasis on attracting international guests and making sure that their visit is productive and beneficial,” she said.
According to Rick Kirchhoff, NASDA executive vice president, 24 states representing 205 companies, as well as 70 individual companies, have signed up for exhibit space in the Showcase. The states organizing pavilions are Arizona, California, Connecticut, Delaware, Florida, Idaho, Illinois, lowa, Kansas, Louisiana, Maryland, Minnesota, Missouri, New Jersey, New York, North Carolina, North Dakota, Ohio, Oregon, Pennsylvania, Tennessee, Texas, Washington and Wisconsin.
“We are especially pleased with the response from small- and medium-sized food processors who are aggressively seeking international buyers,” said Kirchhoff.
Importers Encouraged To Attend
Through the U.S. Department of Agriculture’s Market Promotion Program, NASDA is implementing an aggressive advertising and direct mail program, in addition to assisting FAS and Foreign Commercial Service posts, U.S. embassies and consulates around the world with buyer recruitment plans. Overseas officials are publicizing the show to importers in their respective countries. U.S. agricultural trade officers in several key markets also will be organizing delegations to travel to Chicago.
Working with USDA’S Agricultural Trade Office in Tokyo, NASDA has also retained the services of a company in Japan to provide promotion and public relations services for the 1993 Showcase.
In addition, the Agricultural Trade Office in Tokyo will be hosting a reception for potential Japanese participants to see what the 1993 Supermarket Industry Convention, featuring the U.S. Food Export Showcase, has to offer. Pre- and post-show tours are being developed for Japanese visitors.
International visitors will also benefit from educational workshops related to international trade, with simultaneous translation of selected presentations, and an international Center that is available for on-site business assistance.
Past Shows Have Been Successful
Past NASDA trade shows have been successful. Purchases of U.S. products that directly resulted from the 1991 NASDA exposition topped $100.3 million. This compares to $79.5 million in U.S. exports influenced by the 1989 NASDA exposition.
According to a survey of attendees at the 1991 exposition, 68 percent who made purchases as a result of the show expect to make further purchases. Fifty-six percent of those who have not made purchases reported that they expect to make purchases of U.S. products within 12-25 months as a result of the show. These projections give an indication of the tremendous buying power that NASDA attendees represent.
Grocery products, snack foods, beverages, specialty and gourmet products were among the most popular products purchased. Fifty-four percent of the products were purchased for supermarkets. A large amount also was purchased for food service establishments and restaurants, as well as for the food processing industry.
For More information
For more information about the U.S. Food Export Showcase, contact:
NASDA Convention Management 3918 Prosperity Avenue, #102 Fairfax, VA 22031 Tel. (703) 876-0900 Fax. (703) 876-0904
COPYRIGHT 1993 U.S. Department of Agriculture
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