Gold Eagle focuses on brands
Gold Eagle Company has adopted new company logo and positioning as part of its strategic decision to focus on aggressively growing and developing its major brands.
“Our strong brands have contributed to Gold Eagle’s growth and development, and represent the future of our business,” said Bob Hirsch, Gold Eagle’s chief executive officer. “Consumers trust our brands because they have a proven track record of delivering quality, performance and excellent value.”
Gold Eagle’s new positioning line, “Our Brands Make Engines Go…And Keep Them Going,” reinforces the company’s focus on engine performance and maintenance brands, Hirsch said. The company is backing this strategic focus with investments in marketing research, consumer advertising and promotions programs.
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