Want To Learn How To Become Innovative? – Brief Article
Gary S. Vasilash
(IF not, skip this)
When we write about these subjects, we find that they resonate well with many of you.
Our thesis is this:
The innovative are those who will succeed. This is true for each of us as individuals. This is true for organizations (which are, after all, nothing but a collection of individuals).
The commodity is replaceable. The innovative is differentiated, ideally to the point of being essential.
But today’s innovation is fleeting. There must be continual renewal.
Beyond just writing about this, AM&P has decided to do something about it.
Apple ads exhort us to “Think Different.” Which is easier said than done. It may be one thing to think differently in Silicon Valley. The environment there seems to encourage this. Which is why if there is any place on the planet where there is a critical mass of creative thinking, it’s in and around those parts.
Such thinking is not as prevalent in the auto industry. Consequently, knowing how to think differently, how to be innovative, how to come up with new and better ideas for doing whatever it is that you do, isn’t so simple.
So we have reached out to Silicon Valley and to southern California for people who know how to do it. And we are working with them to bring you–some of you–a workshop that will help you to learn how to be an innovator.
It is a one-day creativity workshop that’s called leap:frog.
It is all about how to spring out of old patterns. How to spring ahead of your competitors.
leap:frog is being held at the office of frogdesign in Ann Arbor, Michigan. frogdesign is an award-winning industrials design firm that was established in Germany and came to the U.S. in 1982…where it began work on the design of what we now know as the original Apple Macintosh. Since then, it has worked for a variety of companies, including Sony, Motorola, Disney, and Ford. It has established offices from Sunnyvale to Berlin. Its latest is in Ann Arbor.
The Ann Arbor office is headed up by Dan Sturges, frog’s Director of New Mobility.
He is a man who is dedicated to establishing a different future for the auto industry. He is a man who actually designed and manufactured neighborhood vehicles. He is a man who is paid to be innovative.
He is a man who will be leading leap:frog.
Detroit has recognized that when it comes to trends, differences, imagination, southern California is the place to be. Numerous auto companies have established studios in and around L.A., to tap into what is going on in an area that in many ways leads the rest of the country.
One of the companies with an office in southern California is Volvo. If there is any auto company that has literally been thinking “out of the box,” it is Volvo. It has been putting some of the most forward-thinking designs on the road. It has developed various concepts (e.g., see-through A-pillars) that may change the look of the car as we know it.
One of the people who works at Volvo’s Monitoring & Concept Center is Douglas Frasher. He’s the Strategic Design Chief there.
He will be working with Dan Sturges at leap:frog, sharing his insights and ideas into what it takes to truly think differently.
This is an experiment. We are all trying to do something that hasn’t been done before.
This will be a full day of information and exploration. Of listening and doing.
Sturges and Frasher will spend the first part of the day explaining what they do and how they do it. They will provide information about how they innovate.
Then it will be up to you.
leap:frog is a workshop. As such, there will be hands-on application of what they’ve talked about. True learning is active, not passive. True learning is about setting off sparks.
This is not an event for industrial designers alone. We’ve teamed with these guys for the simple reason that so far as we know, designers are among the most innovative people. So whether you are an executive or an engineer, the way they work can be transferable to what you do. If you are willing to think outside of your box.
Because of the workshop nature of this event, leap:frog is being limited to 40 people. This is not going to be an auditorium-event where the attendees sit and listen and then go back to the office and put a binder on a shelf.
It will be held June 6, 2001. The fee is $1,000.
We understand that time is tight in the auto industry right now. We understand that there are budget cutbacks.
We are convinced that this will be time and money well spent. At least for those who want to be innovative. For those who want to succeed.
If you want to be among the 40, please contact Dave Roznowski at 734/416-9705 or DaveR@autofieldguide.com.
COPYRIGHT 2001 Gardner Publications, Inc.
COPYRIGHT 2001 Gale Group